This episode of Control-Or Delete is sponsored by King Fisher, the company behind

recognizable home improvement brands such as B&Q and Screw Fix, who help make better homes

accessible for everyone. And who, by the way, doesn't love a pop down to be in queue? I definitely do.

Kingfisher have recently partnered with Google Cloud, a collaboration that together will support and prepare for retail's next digital age.

From infrastructure to data analytics, they are looking for the right people to help them succeed,

and that could be you.

They're looking for tech professionals interested in software engineering, data

analytics, data science, e-commerce and much more. They also have a range of brilliant benefits,

competitive salaries, private health care for the family, and an outstanding pension scheme.

So if you're interested, go to careers. Kingfisher.com today to find out more about their tech and digital roles. Thank you so much to King Fisher

for sponsoring this podcast.

Hello and welcome back to Control-Alt Delete. Today's guest is very exciting. It is Seth Godin, the author of 20 books, his

blog which you'll find at Seth's dot blog, the most widely read blog on the whole of the internet and he blogs every single day.

He is someone I have really looked up to and followed for so many years.

I remember a presentation I did when I was 21 I think referencing one of his books so I've just

realized it's coming up to 10 years of being a Seth Godin fan. In his own words he says

that for more than 30 years he's been trying to turn on the lights for people and teach them how to level up.

And that really is such an amazing way of describing what he does. He helps people find dignity and motivation in their creative

work and brings people back to the reason they do it, I suppose. He's been such a huge influence and you might remember that I interviewed him back in 2017 for this podcast.

So it was a real treat to have him back on to catch up again and to talk about his brilliant work and specifically his new book

The Practice which came out this year and I think it's his best book yet.

As always if you enjoy this podcast please do consider leaving a review somewhere. It helps a lot and I will

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