#311-Evan Hafer Talks Business & The Story of Black Rifle Coffee

Black Rifle Coffee Podcast

Black Rifle Coffee Podcast Network

Society & Culture, Comedy

4.8 • 3.3K Ratings

🗓️ 3 April 2024

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week's episode sees Evan give a tour and breakdown behind the SLC BRCC Headquarters, why he does what he does, and what it takes to be successful in business. From his days as a Green Beret to Founding a publicly traded coffee company, come take an hour of your day to listen how if a knuckle-dragger like Evan can do it, you can too.

Transcript

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0:00.0	Black maple rock, right for coffee, baby.
0:02.0	Free to kill!
0:03.0	Oh!
0:04.0	Oh!
0:06.0	What's up, What's up guys? Today we're going to do a bit of a different podcast. We're going to go
0:19.2	through the Black River Coffee Coffee Shop. We're going to answer a bunch of questions
0:23.9	that we put out on Instagram.
0:26.1	If you don't follow us on Instagram,
0:27.4	follow us on Instagram.
0:29.1	Because that's a lot where we get or, I guess,
0:32.3	put out for questions. So we're going to do an Evan
0:35.5	Hafer Q&A sash here today. So I'll show you guys around. So this shop here in Salt Lake is the first coffee shop that we built.
0:50.0	This was seven years ago, so I started the company in my garage,
0:55.0	we were hosting one pound at a time, with a little, it's called a fluid bed coffee
1:00.0	roaster, so it's basically like a more complex popcorn popper. And I was building my website,
1:09.4	roasting coffee, packing it, shipping it out everything, basically out of my garage in Salt Lake.
1:16.3	We eventually moved into another location, which was we were sharing space with snowplow slash gardening company and we worked in there for just about a year before we moved over, shared another space for about a year.
1:34.0	I eventually landed here in Salt Lake at this building.
1:37.5	And the way that entire thing unfolded
1:40.9	was we were growing so fast at the time we kept needing more and more space.
1:49.6	So I was moving just about every year to try to keep up with the demand for Black Rifle.
1:56.0	I landed here and basically we went out, we searched for a bunch of buildings here in Salt Lake we found this one and why did we choose this one because
	...

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