Guys, what's up? It is just Nick today. Tyler is on vacation, but today I am joined by Brad Robinson from Bradford Custom Homes and Remodeling.

He actually attended our Contractor Coalition Summit event in Vegas at the right, it's basically a pre-IBS show, but he has not made it to a

full summit. But if you guys want to join the full summit, make sure you sign up. We are

literally going like this is I think next week when this

recording comes out. You're going to miss out on the hotel block but I do have a discount

code. Shoot me a DM at Nick

Shiffer on Instagram I'll get you the discount code and hope to see you in Boston

and if you can't make that we do have the link to sign up for Las Vegas. But Brad is really cool. He wants to talk about

marketing and social and paid social and how he leverages it and how he measures ROI and how he tests ads.

All of this sounds like this could fly over someone's head, but we're going to dumb this down for

you and walk through his process, talk about how, you know, we leverage not only

social, but how we leverage AI in this space and give you some of the key points that you can take away and implement to your

company because as Brad says in this podcast you should always be, not just when you need to.

So yeah, without further do, let's just get into it.

Before we do, quick message, this podcast is brought to you by a couple of our sponsors.

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