The concept of skylights is still centered around, oh, they leak, oh, they're just a warranty nightmare.

Talk to any roofer, contractor, builder. They'll say, yeah, I love what they do.

But there's the risk reward ratio, right?

And we had to get that back to where the risk wasn't there, and the reward was all that you were capitalizing on.

We actually did something that you're not supposed to do in the world of marketing,

and we branded our third generation, the No Week Skylight.

Hey guys, welcome back to the Modern Craftsman podcast.

Today's guest is someone who worked for V-Lux, but this conversation isn't just going to be

about skylights.

It's a conversation about journey the messy winding and often

beautiful process of figuring out who you are and how you want to show up in this world

wayne feldman is one of the guys who's done a lot seen a lot and isn't afraid to talk about it

he's been with vlux for 25 years and we're really grateful to have him on today.

This podcast is brought to you by Anderson Windows.

What's one product that you think has a ton of hidden value in this industry?

One that some in the industry might not be considered, but maybe they should.

How about the Anderson 100 series product line?

I know that's not a specific product, but all the products in this composite

product line can help you save time, money, and even reputation. This is because Anderson 100

series products are available at a comparable price to vinyl, while being significantly stronger

and with dark colors that have a smooth, sharp-looking finish and can hold up to the heat.

Whether it's entry-level homes or luxury builds, more and more builders trust 100-series products

...