4.8 • 4.1K Ratings
🗓️ 23 December 2019
⏱️ 31 minutes
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0:00.0 | Raisins are big business in California. |
0:08.2 | If you were watching TV in the late 1980s, you'll remember the California raisins. |
0:13.7 | Those were the little raisins-shaped claymation men who became famous for singing. |
0:18.5 | And those singing raisins were developed by the California Raisin Advisory Board. |
0:27.4 | Those commercials boosted sales for sun, diamond growers. |
0:31.0 | This is a group of agricultural cooperatives that pull their resources for things like marketing. |
0:36.4 | They represent the growers of products like prunes, walnuts, and raisins. |
0:42.2 | Just one of the group's members, sun-made, is the biggest raisin and dried fruit producer |
0:46.5 | in the country, and in the world, actually. |
0:49.0 | You know, the maker of those little red raisin boxes with the girl in the bonnet on the |
0:52.8 | cover. |
0:54.3 | Pretty much the entire American raisin industry is located within a few hundred square miles |
0:59.1 | in California's Central Valley, about halfway between San Francisco and Los Angeles. |
1:05.7 | Raisins alone are a serious $500 million industry. |
1:10.0 | Just until a few years ago, we even had a national raisin reserve. |
1:14.5 | In the 1990s, sun... |
1:15.5 | Like just in case we ran out of raisins? |
1:17.5 | Exactly. |
1:18.5 | Okay. |
1:19.5 | We would never want to run out of raisins. |
1:20.5 | No, geez, what would happen? |
1:22.4 | Okay. |
... |
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