This is 99% Invisible.

I'm Roman Mars.

Andrew Leland has always loved to read.

As a fifth grader, he was the kid who sat on a utility box

during recess reading the habit while everyone else

played kickball.

In middle school, he learned the trade names

of the book imprints that published the drugie

contemporary fiction that he was starting to get into.

And in 2003, he dropped out of college

and moved to San Francisco to work for his favorite publisher.

McSweeney's.

It was my dream job.

And working there exacerbated my already intense fetish

for print.

That's Andrew.

I got to live out my fantasy of being an ink stained

wretch, even if that meant logging 12-hour days at an ink less

computer.

I edited essays and interviews, laid out articles,

and took a weird amount of pleasure and typographical

minutia, like italicizing commas and rewriting headlines,

...