If you make it to the finals, you feel like a rock star.

You feel like you own the world.

I was in love with the game in part because of how violent it was.

If you want something, you have to be aggressive.

It was over in 17 seconds.

I got a TKO victory, and I remember thinking, oh my god, I have to do this again.

The fact of the matter is, superstars do win championships.

The Super Bowl is by far the biggest sports event in the United States.

It draws the most viewers, the most attention, and of course, the most money.

As we've been discussing in this hidden side of sports series, the sports industrial complex

has grown tremendously over the past few decades.

It generates roughly $70 billion a year.

But once you strip away the massive TV revenues, the increasingly sophisticated arenas and

stadiums, all the merchandise, what most people care about is watching the players play.

How much do we care about the players themselves?

That is a different question.

Most of us profess to care about the livelihood and well-being of employees in various industries.

Does this apply to athletes?

Or is sports too unlike other industries to think of its employees as just another labor

force?

Let's find out what it's like to be on the labor side of the equation in a business that

often seems, and never more than on Super Bowl Sunday, to be nothing but superstars and

...