That gives a great visual for the audience. Most of the day you're working outside in your underwear, building this groundbreaking cutting edge tech company.

Hello, everyone. I'm Morgan co-founder of Primal Kitchen and host of the Primal Kitchen podcast. Today, I'm super excited to be speaking with author and entrepreneur Joe Cohen.

Joe suffered from a variety of health issues growing up, inflammation, brain fog, fatigue,

digestive problems, anxiety, just to name a few.

His symptoms and experiences were not well understood by conventional and even alternative

medicine.

And after years of suffering, he embarked on self-expermentation to improve his health

through biohacking.

Joe went on to found self-decode, a biotech software platform for DNA and lab-based

health recommendations established by your own genes so that you can take charge of your

own health care with data-driven health decisions.

Before we get into it, a brief reminder that any and all opinions and views shared by hosts

and guests on this podcast are the speaker's own, do not represent the view of Primal Kitchen

or its affiliates or parent company.

Hi, Joe.

How are you?

Hey, thanks for having me.

Absolutely.

We're so excited.

You know, this biohacking thing has been very much top of mind for our

audience. So, um, we're dying to know how did you get here? This is such an interesting story.

How did I get to, uh, I mean, uh, how did you get to found self decode? Like, tell us a bit about

...