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The My Wife Quit Her Job Podcast With Steve Chou

370: 6M Per Year Selling Hair Extensions Without Advertising With Vivian Kaye

The My Wife Quit Her Job Podcast With Steve Chou

[email protected]

Marketing, Business, Entrepreneurship

4.81.4K Ratings

🗓️ 1 September 2021

⏱️ 45 minutes

🧾️ Download transcript

Summary

Today I’m thrilled to have Vivian Kaye on the show. Vivian is the CEO of KinkyCurlyYaki, a premium textured hair extension brand for black women that grew to $6 million without paid advertising. Not only did Vivian grow to 6 million but she did so without outside funding and bootstrapped her business from the ground up. In this episode, Vivian teaches us the secrets behind her success and how she scaled to 7 figures without paying for ads. What You’ll Learn The story behind KinkyCurlyYaki. How to grow your brand without paying for advertising. Vivian’s social media strategy and the […]

The post 370: 6M Per Year Selling Hair Extensions Without Advertising With Vivian Kaye appeared first on MyWifeQuitHerJob.com.

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to the MyWifeCoder job podcast.

0:02.1

The place where I bring on successful bootstrap business

0:04.1

owners and delve deeply into the strategies

0:06.0

they use to grow their businesses.

0:08.0

That today, I'm thrilled to have Vivian Kay on the show.

0:10.5

And Vivian is the CEO of Kinky Curly Yaki,

0:13.6

where she sells hair extensions.

0:15.0

And in this episode, we're going to learn how she grew her brand

0:17.6

to $6 million in top line revenue without paying for advertising.

0:22.2

Now, before I begin, I want to thank Postgrip for sponsoring

0:24.3

this episode.

0:25.3

Postgrip is my SMS or text messaging provider

0:27.8

that I use for e-commerce, and it's

0:29.4

crushing it for me.

0:30.5

I never thought that people would want marketing text messages,

0:32.9

but it works.

0:33.8

In fact, my tiny SMS list is performing on part of my email

0:36.9

list, which is easily 10x bigger.

0:39.2

Anyway, Postgrip specializes in text message marketing

0:41.8

for e-commerce, and you can segment your audience just

0:44.2

like email.

0:45.0

It's an inexpensive solution, converts like crazy,

...

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