You're listening to the MyWipe Quitter job podcast,

the place where I bring on successful bootstrap business owners

and delve deeply into the strategies they use

to grow their businesses.

Today, I'm thrilled to have Mike Yang back on the show.

And Mike is the founder and CEO of ManyChat.

And in this episode, we're going to talk about

the latest Facebook marketing medium, Instagram, DM

automation, specifically in the context

of running an e-commerce store.

We'll talk about how it works and why this feature

is especially important for e-commerce brands.

But before we begin, I want to thank PostScript

for sponsoring this episode.

PostScript is my SMS or text messaging provider

that I use for e-commerce, and it's crushing it for me.

I never thought that people would want marketing text messages,

but it works.

In fact, my tiny SMS list is performing

on-par with my email list, which is easily 10x bigger.

Anyway, PostScript specializes in text message marketing

for e-commerce, and you can segment your audience just

...