#377 - Winning pricing strategies in 2025

Thriving Stylist Podcast

Britt Seva

Stylist, Business, Hair, Hairstylist, Marketing, Salon, Careers, Businessbuilding

4.7 • 2K Ratings

🗓️ 17 March 2025

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are your salon prices keeping pace with reality, or are you unknowingly sabotaging your business? Today I dive deep into the crucial topic of winning pricing strategies for 2025, challenging the common myths that are holding stylists back at this time.

If you've felt the sting of rising costs both personally and professionally (and who hasn’t?), yet hesitated to adjust your fees or you’re clinging to the idea that "something is better than nothing," even if it means razor-thin margins, then this is one you have to pay close attention to. In this episode, I share why waiting it out is not a viable strategy and you’ll learn how to position yourself as the stylist clients are willing to invest in, plus a whole lot more.

This isn't just another pricing episode; it's a reality check designed to transform your mindset and your bottom line, and I can’t wait for you to listen!

With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/!

Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!

If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this.

Learn more at: https://thrivingstylist.com/podcast/

Transcript

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0:00.0	What is up? And welcome back to the Thriving Stylist podcast. I'm your host, Britt Siba. And I wanted to be
0:06.3	sure you heard we have a brand new, totally free two-hour online training. It kicks off March 17th.
0:13.7	I'll be revealing our brand new marketing and retention funnels and breaking down how they both work.
0:20.9	Lots of you listening to this are probably new to my show, which I love, love, love.
0:24.9	And you should absolutely register for this free strategic training where I'm covering lots of topics
0:29.7	we can't dig into here on the podcast because they need visuals to support the training.
0:34.3	But for those of you who are former thrivers who have been following you for years,
0:38.5	you're the ones who really need to get in on this one. You can essentially throw all your old
0:44.0	thrivers workbooks and trainings away because for the first time in a decade, we've had to
0:48.6	redesign the marketing and retention funnels because of how drastically consumer behavior has
0:53.2	changed in the last 18 months.
0:56.3	You've maybe felt the change with clients canceling last minute or pushing out their visits or
1:01.0	maybe demand is starting to soften. You've seen the dozens of videos from clients talking about
1:06.2	how our industry has lost its way. The only way to change that behavior is to change our process. We don't need to
1:12.5	slash our prices or give away anything else for free. We need to be more strategic. So we created a
1:17.7	brand new free training. It's called the eight steps to more clients, more income and stronger
1:22.1	retention, the solution to client pricing pushback, empty chairs, and slow growth as a stylist. I want you to save
1:28.8	your seat right now. I'm teaching this free training three times with dates and time scheduled for
1:34.6	March 17th and March 24th. We've got morning and afternoon. So you can head to thrivingstylist.com
1:40.1	forward slash eight steps. And that's the number eight with the word S-T-E-P-S to save your seat.
1:47.5	We do expect these free trainings to fill the capacity. And I will not be teaching this class again this
1:52.4	year. So if you want in on this one, you're going to head to Thrivingstylist.com forward slash
	...

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