38: Converting Customers Into Fans Who Grow Your Business for You with David Meerman Scott

BiggerPockets Business Podcast

BiggerPockets

Business, Careers

4.8 • 696 Ratings

🗓️ 14 January 2020

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you hate marketing? Do you hate sales? Do you wish there was an easy way to grow your customer base and your profits without relying on all the old bread-and-butter sales and marketing techniques that everyone else is using? Today’s guest provides us a path to business growth that doesn’t hinge on being a professional marketer or salesperson. David Meerman Scott—bestselling author of 11 books, including the just released Fanocracy—explains to us why the most powerful marketing force on the planet isn’t social media, television commercials, or any other traditional marketing technique. Instead, it is the ability to convert our customers into loyal fans. And he tells us how we can convert customers in our businesses into super-fans, helping us to scale and grow our business in ways that we’ve never considered. David uses everything from neuroscience research to the band Grateful Dead to show us how we can convert our customers into brand ambassadors for our businesses. Whether your business is a product or a service, whether you have a recurring relationship with your customers or you only engage with them once in a lifetime, David’s techniques will provide you the tools you need to get your customers to grow your business for you. And make sure to listen for David’s suggestion on using selfies to grow your business! It's brilliant. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: How to create fandoms to grow your business Discover how the 4 levels of proximity could help you get noticed Why you should take more selfies Characteristics that make a true fan How to convert your customers into loyal fans A story that turned David into a fan of a company Giving freely vs. giving with the expectation of receiving something Why you shouldn't pay for attention And SO much more! Links from the Show BiggerPockets Forums The Grateful Dead Hagerty Youtube Channel Check the full show notes here: http://biggerpockets.com/bizshow38 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	So, you want to be a marketer. It's easy. You just have to score a ton of leads and figure out a way to turn them all into customers. Plus manage a dozen channels, write a million blogs and launch 100 campaigns all at once. When that's done, simply make your socials go viral and bring in record profits. No sweat. Okay, fine. It's a lot of sweat. But with HubSpot's AI-powered marketing tools,
0:23.2	launching benchmark-breaking campaigns is easier than ever. Get started at HubSpot.com slash marketers.
0:30.5	Hello, blue skies. Hello moving onwards and upwards. Hello, taking control of your money.
0:37.9	Say hello to tax-free investing.
0:40.7	Open a Stocks and shares, ICER,
0:42.8	and act by the 5th of April to get 100 to 3,000 pounds cash back.
0:47.8	Cargreaves lands down.
0:49.4	Hello Life.
0:51.6	Register and add or transfer £10,000 plus.
0:54.1	You may get back less than you invests and tax benefits vary.
0:56.7	For terms and conditions, see hl.com.uk.org slash ISA.
1:00.9	This episode is brought to you by Vanta. Stressing over cybersecurity, whether you're a startup, growing fast, or already established.
1:08.7	Vanta can help you get ISO-27,001 certified and more.
1:13.7	Plus, it allows your company to centralize security workflows, complete questionnaires up to five
1:19.1	times faster, and proactively manage vendor risk to help your team stay compliant.
1:24.4	Head to vanta.com slash Spotify to learn more.
1:29.0	Welcome to the Bigger Pockets Business Podcast show number 38.
1:35.6	You can either tap existing fandums to turn those fans into your customers and or you can have your customers and turn them into your fans.
1:53.2	Welcome to a real world MBA from the School of Hard Knocks, where entrepreneurs reveal what it really takes to make it.
2:00.4	Whether you're already in business
2:01.5	or you're on your way there, this show is for you. This is Bigger Pockets Business.
2:11.2	Hey there, everybody. I am Jay Scott. I am your co-host for the Bigger Pockets Business
	...

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