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The My Wife Quit Her Job Podcast With Steve Chou

384: This Abusive Practice Is Killing Your Margins And How To Fight Back With Kathleen Booth

The My Wife Quit Her Job Podcast With Steve Chou

[email protected]

Marketing, Business, Entrepreneurship

4.81.4K Ratings

🗓️ 9 December 2021

⏱️ 48 minutes

🧾️ Download transcript

Summary

Today I have a very special guest, Kathleen Booth. Kathleen is the VP of Marketing over at Clean.io, a company that helps ecommerce companies protect their revenue and brand. In this episode, we discuss a problem that has plagued ecommerce entrepreneurs for a very long time. In fact, thousands of online store owners face this problem everyday, and with the help of Kathleen, we can finally fight back. What You’ll Learn Why Kathleen decided to start a company in digital engagement security How coupon abuse works How to fight the coupon scrapers Other Resources And Books Clean.io Sponsors Postscript.io – […]

The post 384: This Abusive Practice Is Killing Your Margins And How To Fight Back With Kathleen Booth appeared first on MyWifeQuitHerJob.com.

Transcript

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0:00.0

You're listening to the MyWireQutter job podcast.

0:02.1

The place where I bring on successful boots

0:03.7

to wrap business owners and delve deeply

0:05.3

into the strategies they use to grow their businesses.

0:07.9

The day, I have a very special guest, Kathleen Booth.

0:10.9

And Kathleen is the CMO of Clean.io,

0:13.4

a company that helps e-commerce companies

0:15.1

protect their revenue and brand.

0:16.8

And in this episode, we discuss a problem

0:19.2

that has annoyed me for a very long time.

0:21.5

In fact, I and thousands of other e-commerce entrepreneurs

0:24.6

have faced this issue for as long as I can remember,

0:27.1

and we're gonna learn how to fight back today.

0:29.8

But before I begin,

0:30.6

I wanna thank Postgrip for sponsoring this episode.

0:33.0

Postgrip is my SMS or text messaging provider

0:35.4

that I use for e-commerce, and it's crushing it for me.

0:38.2

I never thought that people would want marketing text messages,

0:40.6

but it works.

0:41.6

In fact, my tiny SMS list is performing on par with my email list,

0:45.0

which is easily 10x bigger.

0:47.0

Anyway, Postgrip specializes in text message marketing

...

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