4 business strategies you need to win in 2025

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 5 March 2025

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, I sit down with four business owners from completely different industries—hospitality, franchising, community-driven services, and social media marketing—to break down their biggest challenges and give them the no-fluff, high-impact advice they need to scale.

💡 We talk about:

Franchising vs. Private Expansion – Should you franchise your business or scale on your own? The brutal truth no one tells you.
Turning Customers into a Community – If your customers aren’t talking, you’re doing it wrong. Here’s how to make them superfans.
The Real Way to Grow on Social Media – Why most businesses waste money on ads and how to fix it with organic content strategies that work.
How to Test a Scalable Business Model – Before you expand, make sure your idea actually works. This one strategy could save you millions.

🔥 Whether you're a startup founder, franchise owner, or small business entrepreneur, these lessons will help you scale smarter, avoid costly mistakes, and maximize your business growth.

🎧 Listen now and take your business to the next level.

Transcript

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0:00.0	This is the Gary Vee audio experience.
0:05.0	Love, is that a good thing? Is it powerful? Does it matter? I mean, the shit that people do for love is everything, right? That's how I feel about brand. It's everything. We think that there's an extreme underinvestment in creative, organic, and an overinvestment in media that is wasted on creative that could
0:23.0	have been better. Money's expensive now. Don't own the building and see how great this concept
0:28.3	really is. Mark, oh my gosh, that's genius. So we moved from New York to North Carolina in
0:34.2	2021. We bought three historic properties, converted them into, you know, boutique
0:38.4	hotels, um, added some restaurants and an espresso bar and one and there's a Florida location,
0:45.1	right? We were looking so we had, we started the burger, the burger concept that we were
0:49.2	the franchise and started Florida. We actually step back on that now because the espresso bar has taken off so insanely.
0:56.5	I mean, we're turning away 100 to 200 people a night on the weekend.
1:00.5	And we found the margins were really good.
1:02.7	So right now, from an excitement standpoint, from a profit standpoint, the cocktail, the coffee shop slash cocktail bar, it's coffee by day, cocktails by
1:13.2	night, is we're doing about $350,000 a month.
1:19.3	Last month we just did over $400,000.
1:21.9	Wow.
1:22.9	Yeah, so we're going to clear percent margins on that.
1:25.5	We're, because there's no food involved it's all liquor um yeah so we're
1:31.3	running just just just just over 30 percent in that market and you're probably starting to realize
1:35.1	like the maximizing of margin and liquor is an endless game like you get really good really fast if you
1:41.4	keep doing it yeah yeah so we were talking to the franchise company
1:45.7	about doing the burger restaurant and realize that there's no one in the franchise space. It's
1:50.8	doing anything with the espresso coffee shop and cocktails by night. And we've been getting
1:57.0	a lot of emails and people asking, are you franchising?
	...

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