4: Trader Joe's No-Buck Chuck

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4.6 • 2.3K Ratings

🗓️ 15 August 2018

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Trader Joe’s "Two-Buck Chuck" is the wine that got many of us through college. But when we found out that “Chuck” – or Charles Shaw – is a real guy, we had to know more. Turns out the real Charles Shaw has a wild winemaking past full of gambles, heartbreak, and cruel ironies. PLUS: Product Misplacement with Mindy Eskow.

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Transcript

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0:00.0	Quick note before we start, this episode has one moment of foul language.
0:05.6	You might not even notice, but it's there.
0:07.7	So watch out, kiddos.
0:08.7	So let's pour it out.
0:11.5	So we got it.
0:14.8	This is a wine expert who really knows his stuff.
0:17.8	So the first thing we're going to look for is aroma.
0:21.2	The fine wine has actual qualities of the grape and you can smell the fruitiness of the
0:27.0	grape.
0:28.2	And frankly, I can smell some fruit in this wine.
0:31.1	This is amazing.
0:32.4	So we brought him a bottle to get his take.
0:34.3	I'm going to taste it.
0:35.9	It's a Merlot, but not the kind he would normally buy.
0:38.7	First thing I'm going to do is put it under my tongue and I picked up some decent acidities
0:43.4	not bad.
0:44.4	It's a little dry.
0:48.9	It's got some talent.
0:50.9	And then I'm just going to put it in my mouth and see what I think.
0:56.9	I think this is a very satisfying wine, especially for under $3.
1:02.6	That wine?
1:03.6	It's Charles Shaw.
	...

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