Welcome to the Making Sense Podcast. This is Sam Harris. Just a note to say that if you're

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Today's guest is Gad Sad. Many of you know Gad from his video blog, The Sad Truth. That's

S-A-A-D. If you know Gad, you know that he's been fighting some of the same battles online

against the regressive left. Gad is a professor of marketing at Concordia University in Montreal.

He's also taught at Cornell and Dartmouth and UC Irvine. He's pioneered the use of evolutionary

psychology in marketing and consumer behavior. His books include the consuming instinct,

the evolutionary basis of consumption, and evolutionary psychology in the business sciences.

He's published many scientific papers, and again, he regularly podcasts at the Sad Truth

S-A-A-D on YouTube. As you'll hear, Gad and I get into some controversial areas,

and we spend a fair amount of time talking about the attendant risks of doing so. Apologies for

my voice throughout. I've just been recovering from a cold, but hopefully I still made some sense.

And now I give you Gad Sad.

Well, I'm here with Gad Sad. Gad, thanks for coming on the podcast.

It's all great to be with you, Sam.

Obviously, we have many fans in common, and many people listening will know who you are, but

for those who don't, just tell us something about your background, and how do you describe what

...