4.6 • 2.3K Ratings
🗓️ 24 June 2020
⏱️ 34 minutes
🧾️ Download transcript
In 1969, Cleveland’s Black residents boycotted McDonald’s. For weeks, the company’s leadership had been locked in a stalemate with Black activists over who should own and operate the local franchises. It was all part of a bigger movement, whose goal was to build economic power in Black communities through Black-owned businesses. But 50 years later, how are the Black franchisees at McDonald’s faring? Were the golden arches a golden ticket to economic equality?
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0:00.0 | In Ferguson, Missouri, on West Flores and Avenue, you'll find a McDonald's restaurant. |
0:06.0 | It's like any other McDonald's you'd spot across the country. |
0:09.0 | There's a big red building, golden arches, and an American flag. |
0:12.0 | When Marsha Chatlin began researching her book on McDonald's in Black America, |
0:16.0 | she made a point to visit this one. |
0:18.0 | One of the first things I saw was a flyer announcing the winner of a McDonald's worker scholarship. |
0:26.0 | This restaurant is a pillar in the community. |
0:28.0 | It sponsors a mentoring program and works with boys and girls clubs, the local public library, |
0:32.0 | youth sports programs, and the zoo. |
0:34.0 | It's a place where people gather. |
0:36.0 | In communities like Ferguson, where you have a lot of poor residents, sometimes |
0:41.0 | McDonald's is where people use the internet. |
0:44.0 | So it's the Wi-Fi. |
0:46.0 | It's where you can get the air conditioning. |
0:48.0 | And in 2014, this McDonald's was also in the eye of the storm, |
0:52.0 | when Ferguson erupted in protests over the shooting of Michael Brown. |
0:55.0 | There was growing outrage tonight after an unarmed African-American teenager |
0:59.0 | was shot and killed by police in the St. Louis suburb of Ferguson, Missouri. |
1:04.0 | If you think about all of the international activist communities that showed up at Ferguson, |
1:12.0 | Missouri, they come to America and the place that is open and lively is the McDonald's. |
1:18.0 | People took refuge in that McDonald's from the unrest surrounding them, |
1:21.0 | fires, gunshots, rubber bullets, and tear gas. |
... |
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