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Creative Pep Talk

483 - Artist Case Study: The Niche Shortcut with Olivia Rafferty

Creative Pep Talk

Creative Pep Talk

Education, Business, Arts, Design

4.82.2K Ratings

🗓️ 11 December 2024

⏱️ 75 minutes

🧾️ Download transcript

Summary

How do you find a creative niche? It's become a Creative Pep Talk classic cliche! In this Artist Case Study episode we talk through the creative journey of Scottish Singer-Songwriter, Olivia Rafferty. Olivia is such a great example of an artist who has found a novel way to cut through the noise by stepping out of her industry and dipping into another. From the creative sparks, to all the confusing conflicting advice, to finding something that works for you and rolling with it. http://www.oliviarafferty.com/ https://www.instagram.com/olivia_rafferty/ https://open.spotify.com/artist/0Syuo0IkP7frpCdRuWJEpp https://oliviarafferty.bandcamp.com/ https://soundcloud.com/oliviarafferty SHOW NOTES: Co-Writing / Editing: Sophie Miller SOPHIE MILLER Audio Editing / Sound Design: Conner Jones Pending Beautiful Collective Soundtrack / Theme Song: Yoni Wolf / WHY? WHY? SPONSORS: Squarespace Head to https://www.squarespace.com/PEPTALK to save 10% off your first purchase of a website or domain using code PEPTALK Miro Miro is a collaborative virtual workspace that syncs in real time for you and your team so that you can innovate an idea into an outcome seamlessly - Miro | The Innovation Workspace

Transcript

Click on a timestamp to play from that location

0:00.0

On the creative journey, it's easy to get lost, but don't worry, you'll lift off.

0:10.9

Sometimes you just need a creative pep talk.

0:27.1

Hey, you're listening to Creative Pep Talk, a weekly podcast companion for your creative journey.

0:28.7

I'm your host, Andy J. Pizza.

0:31.6

I'm a New York Times bestselling author and illustrator.

0:37.7

And this show is just everything I'm learning about building and maintaining a thriving creative practice.

0:38.8

Let's get into it.

1:07.2

I'm a believer in the idea of dressing for the job you want, not the job you have, and I have applied this to my creative practice too, which means if you want professional results, you need to present online like a pro. And that means going beyond social media and having a professional website that reflects

1:12.8

your style and looks legit. I rebuilt my site this year with Squarespace's fluid engine and was so

1:19.8

happy with how easily I could build my vision without coding that when they approached me to

1:25.2

support the show, I jumped at the chance because I love and use

1:28.6

this product. So go check it out, Squarespace.com slash pep talk to test it out for yourself.

1:35.6

And when you're ready to launch your site, use promo code pep talk, all one word, all caps for 10%

1:42.1

off your first purchase. Thanks goes out to Squarespace for supporting

1:46.6

the show and supporting creators all over the world. Hey, in case you don't know, we have a monthly

1:56.0

live virtual meetup every last Monday of the month with supporters of the show from Patreon and

2:02.4

Substack. We have so much fun on these calls and they are the warmest, most encouraging

2:08.3

creatives that I have ever met. And we also talk real creative practice stuff. We have

2:14.6

authors, illustrators, lettering artists, picture bookmakers, fine artists,

2:18.5

musicians, and folks that work in video and film as well. And we have people that are just

2:23.8

starting out, people super established in their creative careers, and everything in between.

2:29.4

For the rest of this year, we're going to chat through our new Journey of the True fan series,

...

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