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BiggerPockets Business Podcast

49: Coronavirus: Rising to the Challenge for Social Good with Stephanie Howard

BiggerPockets Business Podcast

BiggerPockets

Business, Careers

4.8 • 696 Ratings

🗓️ 31 March 2020

⏱️ 52 minutes

🧾️ Download transcript

Summary

During this unprecedented, uncertain time, here's a CHALLENGE for us all to collaborate for social good TOGETHER.  What are others doing during this difficult time to help their communities? What can YOU be doing to make a difference today? On this episode, Stephanie Howard—owner of How and Why—joins us today from her industrial design studio. As an international award-winning designer of wearables for companies such as Nike, New Balance, and Reebok, Stephanie started her own firm nearly a decade ago. She previously led the innovation team at Seventh Generation, a company lauded for its focus on sustainability. Her work taps into connecting a large network to design mission-based products—and the current global health crisis is no exception. Stephanie tells us how a family health scare thrust her into the world of caring for a loved one at home. These days, in the midst of COVID-19, her work has been reprioritized to lead a design challenge that each and every one of us can participate in to help others in the unfortunate event that we are faced with a similar circumstance. Huge corporations such as 3M, Nike, Tesla, and many more are making headlines for retooling and repurposing their operations to provide PPEs (personal protective equipment) to hospitals—but each of us individually, as family members, as community leaders, has the power to make an impact. As entrepreneurs and small business owners, we are innovative, resourceful problem solvers. Learn how YOU can put your expertise to use during this time of uncertainty. In This Episode We Cover: The triad of product design How she helps companies with their innovation planning How macro trends differ from seasonal or fashion trends How design has the power to move people How to keep long-term relationships with clients How she started a DIY face shield design movement How anyone can help And SO much more! Links from the Show BiggerPockets New Balance Reebok Nike Timberland Northface Vans Instagram - #DIYFaceShield Link for the sewing patterns for face masks to be used in combination with face shields Check the full show notes here: http://biggerpockets.com/bizshow49 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

This episode is brought to you by Vanta.

0:03.5

Stressing over cybersecurity, whether you're a startup, growing fast, or already established.

0:08.6

Vanta can help you get ISO-27,01 certified and more.

0:13.5

Plus, it allows your company to centralize security workflows,

0:17.6

complete questionnaires up to five times faster,

0:19.7

and proactively manage vendor risk to

0:22.2

help your team stay compliant. Head to vanta.com slash Spotify to learn more.

0:28.5

So, you want to be a marketer. It's easy. You just have to score a ton of leads and figure out a way

0:34.8

to turn them all into customers. Plus manage a dozen channels,

0:37.9

write a million blogs and launch 100 campaigns all at once. When that's done, simply make your

0:42.6

socials go viral and bring in record profits. No sweat. Okay, fine. It's a lot of sweat. But with HubSpot's

0:49.9

AI-powered marketing tools, launching benchmark-breaking campaigns is easier than ever.

0:55.3

Get started at HubSpot.com slash marketers.

0:58.7

Get ready for a game changer.

1:00.9

Adobe Express is the quick and easy app that makes creating content for your business easier

1:05.3

than ever.

1:05.8

From engaging presentations to eye-catching animations and social posts, your teams can produce work

1:11.5

that's on brand and on time every time. Transform your ideas into stand-out content with time-saving

1:17.9

generative AI features that are designed to be safe for commercial use. No headaches, just results.

1:24.1

Curious to learn more, head to Adobe.com forward slash express.

1:29.1

Welcome to the Bigger Pockets Business Podcast show number 49.

1:35.4

I do have to say something about this. The design, we talked about aesthetics and methods

...

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