meta_pixel
Tapesearch Logo
BiggerPockets Business Podcast

5: Disrupting an Ancient Industry by Thinking Differently with Daniel Santana and Chris Bossio

BiggerPockets Business Podcast

BiggerPockets

Business, Careers

4.8696 Ratings

🗓️ 28 May 2019

⏱️ 75 minutes

🧾️ Download transcript

Summary

Today’s guests are harnessing technology to change the face of a blue-collar, brick and mortar business that’s been around for 7,000+ years : barbering. Daniel and Chris break down exactly how they opened their first barbershop in the Tampa Bay area, and how reinvesting the profits allowed them to open 6 more in a few short years. They explain why every entrepreneur should set aside some funds for “oopsies.” And they offer tips on projecting expenses, choosing a location, hiring a team, and conjuring up creative ways to get customers in the door -- guidance that applies to each and every business. So, can a barbering business really scale? Theirs does… because they launched a line of barbering products including razors, shears, air compressors, and wireless charging mats. So if you’ve ever considered direct-to-consumer sales, you’ll want to listen for their advice on doing business overseas (hint: hire a consultant!) and growing sales online. Also, Chris reflects on building a massive Youtube following -- and how providing free education to his 250,000 subscribers helped build his company’s brand and attract high-caliber talent. If you want to change your industry by taking a fresh approach, this episode will leave you inspired and ready to take action today. Download this one now, and subscribe so you won’t miss the next one! In This Episode We Cover: How providing free education can be bring a high ROI How their product line began with mixing shave gel in their kitchen What is a gig economy Tips for traveling to China to meet manufacturers How they negotiated a sweet leasing deal with their landlord “Gatorade marketing” to local youth sports teams Becoming the community hub And SO much more! Links from the Show True Hair Culture Connecticut Barber Expo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

So, you want to be a marketer. It's easy. You just have to score a ton of leads and figure out a way to turn them all into customers. Plus manage a dozen channels, write a million blogs and launch 100 campaigns all at once. When that's done, simply make your socials go viral and bring in record profits. No sweat. Okay, fine. It's a lot of sweat. But with HubSpot's AI-powered marketing tools,

0:23.2

launching benchmark-breaking campaigns is easier than ever. Get started at HubSpot.com slash marketers.

0:30.5

Hello, blue skies. Hello moving onwards and upwards. Hello, taking control of your money.

0:37.9

Say hello to tax-free investing.

0:40.7

Open a Stocks and shares, ICER,

0:42.8

and act by the 5th of April to get 100 to 3,000 pounds cash back.

0:47.8

Cargreaves lands down.

0:49.4

Hello Life.

0:51.6

Register and add or transfer £10,000 plus.

0:54.1

You may get back less than you invests and tax benefits vary.

0:56.7

For terms and conditions, see hl.com.uk.org slash ISA.

1:00.9

This episode is brought to you by Vanta. Stressing over cybersecurity, whether you're a startup, growing fast, or already established.

1:08.7

Vanta can help you get ISO-27,001 certified and more.

1:13.7

Plus, it allows your company to centralize security workflows, complete questionnaires up to five

1:19.1

times faster, and proactively manage vendor risk to help your team stay compliant.

1:24.4

Head to vanta.com slash Spotify to learn more.

1:29.0

Welcome to the Bigger Pockets Business Podcast show number five.

1:35.3

Being able to say no, I'm giving up my $1,600 a month in free cash flow because I'm not

1:41.0

hiring these two guys because they don't fit our vision, that was really

1:44.3

nice. And I think that if you built that into your business case and you built that into your

1:47.9

concept into your vision and you stick to your leadership thoughts and you don't give up for it,

1:51.5

you don't give up, you don't sell your morals and your thoughts for the cash flow,

...

Transcript will be available on the free plan in -2131 days. Upgrade to see the full transcript now.

Disclaimer: The podcast and artwork embedded on this page are from BiggerPockets, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of BiggerPockets and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.