5 Simple and Cost-Effective SEO Tips for DIY Business Owners

Business Buffet

Ed Bejarana

Marketing, Business, Business Strategies, Entrepreneurship, Business Tips, Small Business, Leadership

1 • 981 Ratings

🗓️ 1 May 2024

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

On the Business Buffet Podcast by Zenith Exhibits, learn 5 cost-effective SEO tips for DIY business owners. Discover how to use relevant keywords, enhance user experience, and create quality content regularly. Also, leverage internal linking and manage online reviews to boost your site's visibility. No financial investment needed, just commitment. For further guidance, contact Ed at Zenith Exhibits for a free consultation to enhance your online presence and grow your business.

Transcript

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0:00.0	Welcome to the business buffet, your go-to for healthy business nutrition. We offer generous
0:08.3	portions of marketing management and strategy tips designed for your success. Pull up a chair
0:14.8	and let's savor the taste of business together. Five simple and cost-effective SEO tips for DIY business owners.
0:24.1	As a DIY business owner, you likely wear many hats, marketer, salesperson, and maybe
0:31.8	even webmaster.
0:33.5	One crucial area where you can significantly impact your business's success without spending
0:39.8	a dime is search engine optimization.
0:43.8	SEO is the art and science of making your website more attractive to search engines like
0:50.8	Google, Bing, and others.
0:53.3	Here are five easy and completely free ways to improve your
0:58.4	small business websites SEO and increase your visibility online.
1:04.2	One, optimize your content with relevant keywords.
1:09.5	Keywords are the terms and phrases that potential customers type into
1:13.4	search engines when looking for products or services like yours. To improve your site's SEO,
1:20.7	integrate these keywords naturally into your website content, including titles, meta descriptions, headers, and body text.
1:30.0	Start by brainstorming the terms you think your customers might use, and then use free tools
1:36.0	like Google Keyword Planner or Uber Suggest to find related keywords and gauge their popularity.
1:44.5	Tip, focus on long-tail keywords, longer and more specific phrases.
1:50.7	They tend to have less competition and can attract more qualified traffic.
1:57.1	2. Enhance User Experience
2:00.6	Search engines favor websites that provide a great... 2. Enhance User Experience.
2:01.7	Search engines favor websites that provide a great user experience.
	...

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