504 - Bourbon Is NOT Dead on Bourbon Community Roundtable #104

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 6 March 2025

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

I hate to be the bearer of bad news, but bourbon isn't dead. Sure the media has spun this to a point where major drinks organizations are groveling for every last bit of marketshare but bourbon isn't going anywhere and we cite why we think so. The second half of the show gets into contract distillation and how that has created more tension in the market than ever before. Show Notes: The impact of recent tariffs and cost implications on consumers. Bourbon market insights: why premium brands continue to thrive even as some larger brands see declines. Perspectives on the misconception that bourbon is dying. Recent formation of Lofted Spirits and the implications for Bardstown Bourbon Company and Green River Distilling. Potential expansion opportunities for distilleries into other spirits. Speculation on the future of contract distillation and the role of heritage distillers in the market. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	I always knew there's something wrong with you, Ryan.
0:04.0	There's a lot more than that.
0:17.3	This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon, whiskey industry, happen.
0:27.1	And I'm one of your hosts, Kenny Coleman.
0:29.0	Here we are. Once again, it's another month. It's another bourbon community roundtable.
0:33.4	In this one, we take two different topics that kind of lean into each other.
0:37.0	And the first one is looking at what's been happening over the past, I'd say probably
0:41.3	couple weeks where it feels like doom and gloom in the industry, but the reality is that
0:45.3	Bourbon is not dead. We're starting to see really strong numbers come out of not only our own brand,
0:50.3	Sealbox, but you've seen Fawn Weaver and others start attacking the mainstream media
0:55.8	and saying that we need to quit saying this because the reality is that people are not stopping
1:00.1	to drink bourbon. And this also segues into how we start seeing the contract market and how that's
1:06.9	been kind of a driver of how prices have been going down, how we start seeing this,
1:13.2	the G word start coming up of glut, yet we don't want to talk about it too much.
1:17.2	However, this is going to be something that we're going to start seeing a more trend inside
1:22.0	the industry of how we're going to start seeing the contraction happen at the bulk market.
1:27.0	With that, enjoy this week's episode, and now here's Fred Minnick with Above the Char.
1:31.7	I'm Fred Minnick, and this is Above the Char.
1:36.8	This week's idea comes from Kenny, who just, you know, hits me up and says, hey, you've
1:42.3	been really engaged with Jiu-Jitsu and wrestling.
1:44.8	How do you feel this connects with your whiskey content?
1:48.2	Well, uh, well, that's a good question, Kenny.
	...

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