Bourbon Pursuit

In this episode we welcome back Elizabeth McCall, who has been appointed Master Distiller of Woodford Reserve since our last conversation with her. From her early days as a Taste Test Technician in the sensory lab to her current role, Elizabeth reflects on her profound bond with Woodford Reserve and its significance in events like the Kentucky Derby. There's a ton of pressure that comes with being the official bourbon of the Derby and it's fitting that we're now releasing this as we come into Derby season once again. The episode explores the evolving bourbon culture and the challenge of connecting with both seasoned enthusiasts and newer consumers. Elizabeth highlights her innovative projects and other collaborations you've likely seen. The we dive into discussions about future releases and the balance between luxury and accessibility where Woodford Reserve plays a delicate balance Show Notes: Significance of Woodford Reserve at the Kentucky Derby Elizabeth McCall’s rise to Master Distiller from sensory lab technician The art of tastings and engaging with diverse bourbon audiences Navigating traditions while appealing to the modern drinker Highlights of innovative Woodford Reserve projects Balancing luxury appeal with bourbon's heritage Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 17 April 2025

On this Whiskey Quickie by Bourbon Pursuit, we review Bardstown Bourbon Company Cathedral French Oak Bourbon. This 9-18 year old bourbon is 110.1 proof and $100 MSRP (375ml). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 15 April 2025

It's This Week in Bourbon for April 11th, 2025. Buffalo Trace stops production from flooding, bourbon is exempt from EU tariffs, Pursuit launches the Mellwood Legacy Collection.Show Notes: Buffalo Trace Distillery temporarily closed due to Kentucky flooding. EU exempts bourbon from new US retaliatory tariffs after lobbying. EU enforces 20-year-old agreement, reclassifying European 'rye whisky'. Heaven Hill fills first barrel at new Bardstown distillery after 29 years. Gigi Burris partners with Woodford Reserve for Kentucky Derby hat collection. Oxmoor Bourbon Co. becomes official partner of the Kentucky Bourbon Trail®. Westward Whiskey maker House Spirits files for bankruptcy protection. Kentucky Bourbon Trail sees record 2.7 million visitors in 2024. Woodford Reserve offers $5,000 Mint Julep Charity Cups for Kentucky Derby. Barrell Craft Spirits releases P.X. Sherry Cask Finish Bourbon, $84.99. Jack Daniel's releases McLaren F1 Team limited edition whiskey, 86 proof. Bluegrass Distillers launches Elkwood Reserve Finished Series, 119 proof, $105. Penelope Bourbon releases Peach Old Fashioned bottled cocktail, 80 proof, $29.99. Keeneland, Maker's Mark honor Lexington with "Greats of the Gate" bottle, $179.99. Dancing Goat releases #8 I Would Rye 4 U, port finished rye, 108 proof, $60. Elijah Craig named "Official Bourbon" of 2025 PGA Championship, commemorative bottle $36.99. Old Dominick releases 7-Year Wheat Whiskey Single Barrel, $60-$70. The Last Drop releases 27 Year Old Buffalo Trace Bourbon, 121.8 proof, $10,500. Maker's Mark debuts Star Hill Farm Whisky, first wheat whisky, 114.7 proof, $100. Wild Turkey 101 8-Year-Old Bourbon becomes permanent US offering, $45 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 11 April 2025

This is one of my favorite types of episodes because this bourbon world is full of hype, flops, superstitions, and just weird stuff. We return to this beloved format of is something over, under, or properly rated. We ask if the iconic cocktail, the Old Fashioned, whiskey collections, MGP, cigar blends, speakeasies and more as we ask are these over, under, or properly rated? Show Notes: The Old Fashioned vs. Manhattan: cocktail preferences of whiskey enthusiasts Scotch: overrated or properly rated? Discussing MGP’s role in the market: reputation vs. reality The evolution of whiskey collections and wise collecting practices Cigar blends: a trend or a genuine innovation? Light whiskey: its place in the greater whiskey landscape The value of tasting flights and the allure of speakeasy bars Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 10 April 2025

On this Whiskey Quickie by Bourbon Pursuit, we review Penelope Wheated Bourbon. This non-age stated bourbon is 95 proof and $40 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 8 April 2025

Subscribe to Behind The Pursuit: From Bourbon to Brand Today on the podcast we introduce you to P.Club - the inner circle of Pursuit Spirits. Ryan has long romanticized about a bourbon version of his beloved Napa Valley wine clubs, and with countless hours behind the scenes he and Kenny have finally unveiled the ultimate all-access pass to all things Pursuit. No secret handshake, just great whiskey. Tune in as we dive into it all. We hit on: Why the name P.Club? what exactly is P.Club? What does P.Club look like from a selection standpoint? In additional to preparations for the doors downtown opening, how do you forecast inventory for both in-person as well as for P.club members? and much more. P.club by Pursuit Spirits puts you in the inner circle. As a member, you’ll unlock exclusive distillery-only releases, VIP access to live virtual tastings with Q&As, 10% off all merch and special perks. Whether you choose free doorstep delivery or distillery pickup, you’ll always be first in line for our newest drops. With a flexible cart and priority access to limited barrels, P.Club isn’t just a membership—it’s your all-access pass to Pursuit. Sign up today. Come and see us on Mellwood! Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected]. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 4 April 2025

You're probably reading the title to this podcast going, what? a podcast from 2018? Yes, this is a never before aired episode that Ryan and I recorded at Bourbon Bonanza back in 2018. So here's the story. Bourbon Bonanza was an offshoot event that would happen during Kentucky Bourbon Festival but wasn't associated with the festival. It was tied in with Willett so there were a lot of influential people at the time that came to this event. Ryan and I took our equipment, plus our very first release of Pursuit Series, into what was Harrison-Smith House at the time which is now the new Chicken Cock visitor center and we sat down with Bill Thomas of Jack Rose in Washington DC and Mike Miller of Delilah's in Chicago, who still to this day run the most successful whiskey bars in the country. There is also a small appearance by Tatsumi at the very end and you will hear his story as a part of this episode. The sound environment was challenging and I wasn't happy with how the audio turned out. Let's fast forward almost 7 years and audio cleanup software has gotten so good that it's now time to release it. We talk about the festival, barrel picks, community, and trends they were seeing at the time. So here you go, a blast from the past with an unreleased archive episode. Show Notes: Bourbon Bonanza Festival Highlights Bourbon Culture Transformation Community Building in Bourbon Enjoyment vs. Investment in Collecting Personal Whiskey Memories New Distillery Discoveries Insights on Barrel Picks Trends in the Bourbon Market Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 3 April 2025

On this Whiskey Quickie by Bourbon Pursuit, we review Woodford Reserve Double Double Oaked Bourbon. This non-age stated bourbon is 90.4 proof and $200 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 1 April 2025

It's This Week in Bourbon for March 21st, 2025. A brand new auction record hits with a Van Winkle Private selection, Heaven Hill launches the Connoisseur Club, and Booker's releases the first batch of 2025.Show Notes: Holladay Distillery breaks ground on Rickhouse D, ironclad bourbon aging. Old Rip Van Winkle bottle sells for record $125,000 at Sotheby's. Heaven Hill launches Connesuir Club, exclusive bourbon access. Lux Row Distillers releases Blood Oath Pact 11, Tequila barrel finish, $129.99. Michter’s releases 10 Year Bourbon, 94.4 proof, $195. Buzzard’s Roost releases Signature Double Oak Bourbon, 100 proof, $45. Booker's Batch "Barry's Batch" 2025 released, 125.7 proof, $99.99. New Riff releases Silver Grove Bourbon and Rye, 110.3 and 110.2 proof, $55.99. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 28 March 2025

Video is the hot new way to share. Social media platforms are way different now that TikTok turned it all upside down. I've always been fascinated with one creator that has great camera work but also good taste and thats Tyler Zoller from Louisville Bourbon Buzz. We explore his journey from portrait photography to bourbon-focused content creation. Since launching his Instagram in 2015, Tyler has navigated the challenges of bourbon photography, blending high-quality images with short-form video trends that go absolutely viral. Tyler shares insights on building client relationships, emphasizing authenticity over flashy marketing, and we also dive into another passion of his which is exploring abandoned places. He also reveals ambitious plans for YouTube to create longer, community-focused content that deepens engagement with his followers. Show Notes: Where did the name Louisville Bourbon Buzz come from? How did you originally get into photography before bourbon? What unique challenges does bourbon photography present? What was the turning point for your content strategy? How does Tyler handle client relationships and build his business? What’s the backstory behind his fascination with abandoned places? How does the dynamic of creating content for various platforms differ? What are Tyler's plans for YouTube and long-form content? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 27 March 2025

On this Whiskey Quickie by Bourbon Pursuit, we review the Four Roses Single Barrel Collection. These 7-9 year old bourbons are 100 proof and $50 MSRP each. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 25 March 2025

It's This Week in Bourbon for March 21st, 2025. 2025 Kentucky Bourbon Festival announced tickets on sale, Brewzle announces their first Master Blender Collaboration, and David Jennings launches Caleb’s Crossing.Show Notes: Diageo ends Distill Ventures brand intake, resulting in job losses. InvestBev partners for $100M Kentucky Bourbon barrel acquisition. Lexington man charged with unlicensed whiskey sales, thousands of bottles. Kentucky Bourbon Festival 2025 tickets on sale April 17th. Yellowstone Bourbon Small Batch 107 released, 6-year age statement, $44.99. Old Forester 117 Series Bottled in Bond Rye released, 100 proof, $64.99. Old Potrero Hotaling's Bottled in Bond Rye released, 50% ABV, $199. Max Homa, Elijah Craig release 8-year Toasted Barrel pick, 126.6 proof. Brewzle, Old Dominick release Master Blender Collaboration, $90 bundle. Milam & Greene Gray Wolf Bourbon released, 125.5 proof, $149.99. Stephen Curry releases Gentleman’s Cut Rye, 4,000 days aged, $333. Maker's Mark Keepers Release 2025 announced, 109.2 proof, $74.99. Caleb's Crossing whiskey launched, Bourbon and Rye, $149.99 each. Shaquille O'Neal invests in BeatBox RTDs, releases Blueberry Lemonade. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 21 March 2025

What do we have in common with Bob Dylan? Not much except that we enjoy the whiskey brand he's aligned himself with. We're not getting Bob on the show but we wanted to talk to someone who really knows their portfolio and that's going to be Adam Edwards, the National Brand Ambassador for Heaven's Door Whiskey. From the outset, Adam brings humor to his role, setting the tone about his journey from wine aficionado to bourbon ambassador. He shares his development in the spirits industry, beginning in Louisville before making pivotal moves at Trader Joe's and Rabbit Hole Distillery. Adam dives into the origins of Heaven's Door and where music legend Bob Dylan intertwines, detailing its strategic direction, including how they’ve navigated pricing and product offerings to stay competitive. Show Notes: Adam's journey from wine to bourbon and its cultural significance in Kentucky. Career highlights from Kroger to Trader Joe's and Rabbit Hole Distillery. Overview of Heaven's Door Whiskey, its ties to Bob Dylan, and future plans. The dual role of a brand ambassador in sales and consumer education. Personal reflections on alcohol consumption and responsibility in the spirits industry. Insights into the sustainable practices behind Heaven’s Door and their evolving rye offerings. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 20 March 2025

On this Whiskey Quickie by Bourbon Pursuit, we review Hard Truth Double Oaked Sweet Mash Rye Whiskey. This 5 year old rye is 106.9 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 18 March 2025

It's This Week in Bourbon for March 14th, 2025. I can't believe we're still talking about tariffs, the University of Kentucky has a new Estate Whiskey Alliance, and Chattanooga Whiskey releases Experimental Single Batch Series Pre Prohibition Style.Show Notes: Trump delays Mexico, Canada tariffs to April 2nd. EU plans 50% whiskey tariff April 1st, may target other US spirits. Bourbon documentary filmed at Oxmoor Farm, streaming Spring 2025. UK launches Estate Whiskey Certified program for authenticated whiskeys. Larrikin Bourbon Co. appoints Barbara McDonald as Assistant Distiller. Diageo pauses Lebanon distillery production for productivity goals. Tequila regulator sues Additive Free Alliance for misleading consumers. Remus Bourbon launches Master Distiller Experimental Series, 107 proof, $79.99. 15 STARS releases Three Ports Fine-Aged Bourbon, 103 proof, $179. Chattanooga Whiskey Batch 043: Pre Prohibition Style, 110 proof, $69.99. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 14 March 2025

It's time for that three letter acronym we all love to talk about, MGP! This is one episode that has been waiting for us as we always wanted to know if we could tell the difference between multple MGP sources. We set ourselves up for a thrilling blind tasting of six MGP whiskey products. We explore the complexities of MGP’s whiskey production, discussing how craft distillers now wear MGP as a badge of honor that was contridictaory to its past. The tasting becomes a friendly competition as we identify unique flavors and characteristics, emphasizing variations in price and age. We also get a eat a piece of humble pie as well when we reveal the results. Show Notes: The conversation segues into how AI is changing content creation. Insights into MGP’s history and significance in the whiskey world. Details about the specific MGP products being tasted, including flavor notes and individual characteristics. Reflection on the role of sourcing versus crafting whiskey. Highlights from the blind tasting experience and the final rankings. Encouragement for listener engagement and suggestions for future episodes. Closing thoughts on the evolution of distilling practices and the bourbon landscape. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 13 March 2025

On this Whiskey Quickie by Bourbon Pursuit, we review Town Branch 15 Year Bottled-in-Bond Kentucky Single Malt Whiskey Archive Series Vol. 1. This 15 year old whiskey is 100 proof and $400 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 11 March 2025

It's This Week in Bourbon for March 7th, 2025. Willett Artist Series Vol. II goes on sale, there's a new british bourbon, and Woodford Reserve releases the Derby 151 bottle.Show Notes: Willett art-bourbon series launches, charity focused, King Saladeen designs. Trump tariffs impact Mexico, Canada; retaliatory tariffs follow. MGP sales decline 16%, refocusing on branded spirits. Lofted Spirits merges distilleries, emphasizes Kentucky bourbon. Southern Distilling rebrands contract division, Statesville Contract Distilling. Old Carter Whiskey sells for $20.5M+ in global auction. British distillery launches "grain to bottle" bourbon, defying tariffs. High West Bourye 2025: Rye, bourbon blend, 10-year, $124.99 SRP. Penelope Rio: Honey, Amburana oak finish, 98 proof, "carnival in a bottle." Orphan Barrel Fanged Pursuit: 17-year Kentucky bourbon, non-chill filtered, $200 SRP. Buzzard's Roost French Oak Batch 2: Precision-toasted stave finish, $85 SRP. Woodford Reserve 2025 Derby Bottle: Lahera art, Kentucky Derby tribute, $49.99 SRP. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 7 March 2025

I hate to be the bearer of bad news, but bourbon isn't dead. Sure the media has spun this to a point where major drinks organizations are groveling for every last bit of marketshare but bourbon isn't going anywhere and we cite why we think so. The second half of the show gets into contract distillation and how that has created more tension in the market than ever before. Show Notes: The impact of recent tariffs and cost implications on consumers. Bourbon market insights: why premium brands continue to thrive even as some larger brands see declines. Perspectives on the misconception that bourbon is dying. Recent formation of Lofted Spirits and the implications for Bardstown Bourbon Company and Green River Distilling. Potential expansion opportunities for distilleries into other spirits. Speculation on the future of contract distillation and the role of heritage distillers in the market. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 6 March 2025

On this Whiskey Quickie by Bourbon Pursuit, we review 15 Stars Triple Cask 2 Bourbon. This 8-16 year old bourbon is 103 proof and $180 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcribed - Published: 4 March 2025

It's This Week in Bourbon for February 28th, 2025. National Bourbon Week is returning to Bardstown, Kentucky, Bardstown Bourbon Company's new Distillery Reserve series, and Jack Daniel’s releases one if it's oldest to date, a 14-Year-Old Tennessee Whiskey.Show Notes: Pappy 15 auction resets to $800K after bidding adjustments National Bourbon Week returns to Bardstown, Kentucky, June 10-15, 2025 Give 270 hosts Bourbon Strong raffle benefiting Kentucky State Police Foundation Bardstown Bourbon Company debuts Distillery Reserve Cathedral French Oak Finish Tincup refreshes portfolio with new six-year whiskey and debut Bourbon offering J. Mattingly 1845 partners with Navy SEAL Foundation for Double Staved whiskey series Chattanooga Whiskey introduces Rye Single Barrels with malt-forward mash bill Michter’s releases US*1 Barrel Strength Rye at an average proof of 110.5 Lost Lantern unveils Spring 2025 Collection of unique single-cask whiskeys Lux Row Distillers debuts Small Batch Albariño Cask Finish Bourbon at 105 proof Rebel Bourbon launches Kyle Busch 108 Single Barrel Bourbon nationwide Woodford Reserve unveils Chocolate Whisper Redux 139, its highest-proof whiskey yet Jack Daniel’s releases 14-Year-Old Tennessee Whiskey as part of its Aged Series Support this podcast on Patreon

Transcribed - Published: 28 February 2025

At this point, there's no escaping it so it's time to embrace it. Atificial intelligence is sweeping across every industry and bourbon is no different. For that reason I've invited Lynette Green on the show. She is the e-commerce manager for Jack Daniel's at Brown-Forman, and we explore the dynamic intersection of technology and the whiskey industry. I start by reflecting on the impact of rapidly evolving technologies, particularly AI, and how they are reshaping consumer interactions and content creation in bourbon. Lynette shares her impressive journey with Brown-Forman, highlighting the shifts in digital marketing from its early days to the now crucial role of e-commerce in spirits. The conversation also dives into the potential of AI tools in marketing while balancing them with human creativity, and Lynette's forward-looking vision gives us an insight into the futrue of the direct-to-consumer model. Show Notes: Kenny's tech background and how it shaped his perspective on AI Lynette’s career path within Brown-Forman and her entry into the spirits industry How digital marketing has transformed over the years The role of e-commerce and its industry-specific nuances in the spirits market The importance of creating a compelling digital shelf and effective product pages Strategies for using AI in marketing while maintaining authenticity Future trends in DTC channels for premium spirits Insights into regulatory landscapes affecting the spirits industry The transformative potential of AI in shaping brand narratives and customer experience Support this podcast on Patreon

Transcribed - Published: 27 February 2025

On this Whiskey Quickie by Bourbon Pursuit, we review Larrikin Bottled-In-Bond Bourbon. This 8 year old bourbon is 100 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Transcribed - Published: 25 February 2025

It's This Week in Bourbon for February 21st, 2025. Pursuit launches its DTS program P.Club, Jason Callori launches Drum Key Spirits, and Evan Williams will release a Kentucky Derby Festival Single Barrel.Show Notes: Pursuit Spirits launches P.Club, a customizable whiskey subscription with exclusive releases Frey Ranch partners with the University of Kentucky’s Estate Whiskey Alliance for sustainability Barrel King collaborates with Mash & Drum’s Jason Callori to launch Drum Key Spirits Brother’s Bond Bourbon secures $7.5M in funding to expand in the U.S. and international markets Trump and Modi agree to lower India’s tariffs on Bourbon from 150% to 100% Yellowstone Bourbon surpasses $1M in donations to National Parks Conservation Association Pappy Van Winkle barrel auction skyrockets to $3.1M before bidding restrictions imposed Evan Williams releases 2025 Kentucky Derby Festival bottle with commemorative Pegasus Pin Frey Ranch debuts 100% Barley Whiskey as part of its Single Grain Series at 110 proof A. Smith Bowman Cask Strength Bourbon returns at 139.7 proof, available via lottery Support this podcast on Patreon

Transcribed - Published: 21 February 2025

In this episode we welcome back Chef Edward Lee since his first appearance on the show back in 2016. But this time we're here to talk about Chef Lee's new book, *Bourbon Land*. Chef Lee shares his unexpected journey to Louisville and how he transformed his career at 610 Magnolia, highlighting the importance of local ingredients and bourbon in his dishes. We get into the allocation game and he addresses the challenges of dealing with distributors while promoting the spirit's versatility in cooking, especially in Asian cuisines. As social media shifts the culinary landscape, he discusses the balance between authenticity and engagement, on who you can trust and what trends are worthy on TikTok. This conversation take a lot of turns but don't miss Chef Lee's *Bourbon Land*, featuring over 50 recipes now available in bookstores. Show Notes: Chef's Journey into Bourbon The Evolution of 610 Magnolia Culinary Trends and Innovations Chef's New Book: Bourbon Land The Importance of Kentucky Bourbon The Changing Landscape of Bourbon The Art and Science of Bourbon Pairing Bourbon with Global Flavors The Relationship Between Chefs and Bourbon Craftsmanship in Bourbon Production The Business of Bourbon The Role of Chefs in Bourbon Culture Support this podcast on Patreon

Transcribed - Published: 20 February 2025

On this Whiskey Quickie by Bourbon Pursuit, we review Woodinville Founder's Find Bourbon. This 12 year old bourbon is 107 proof and $130 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Transcribed - Published: 18 February 2025

It's This Week in Bourbon for February 14th, 2025. Kentucky Distillers’ Association is proud to welcome more than a dozen new experiences to its Kentucky Bourbon Trail, Jack Daniel's has reported a partial collapse of a whiskey warehouse, and Green River launches of their Kentucky Straight Wheated Single Barrel Bourbon.Show Notes: The Kentucky Bourbon Trail expands to 60 destinations across 27 Kentucky counties Green River Whiskey sponsors No. 44 Chevrolet for J.J. Yeley’s 2025 Daytona 500 qualifiers Jack Daniel Distillery reports partial collapse of warehouse 2-15, impacting whiskey barrels IWSR forecasts 20% growth in global e-commerce alcohol sales, reaching $36B by 2028 Sazerac launches California wildfire relief fundraiser featuring rare Pappy Van Winkle auction Big Easy Spirits debuts Big Easy Whiskey, a 5-year bourbon mash infused with botanicals Blue Note Bourbon releases Special Reserve Straight Bourbon, a 10-cask blend at 116.3 proof Virginia Distillery Co. unveils Sexual Chocolate Stout Cask Finish American Single Malt Green River launches limited Kentucky Straight Wheated Single Barrel Bourbon at barrel proof Support this podcast on Patreon

Transcribed - Published: 14 February 2025

This is one episode that was requested by dozens of people. I'm so glad Scott Neil, president and co-founder of Horse Soldier Bourbon and a retired Green Beret. Scott shares how his military background and the ethos of camaraderie influenced his journey into the bourbon industry. The conversation delves into whiskey and war stories. There's a lot of context of how these guys went to war and came back heros. That all influences the inception of Horse Soldier Bourbon, born from bonds formed during service and a shared love for whiskey. Scott discusses the challenges faced by emerging brands, the importance of controlling production for quality with their own distillery coming online, and the role of community engagement in building lasting relationships with consumers. Show Notes: Get a glimpse into Scott's military background and how it shaped his viewpoint. Discuss the origins of Horse Soldier Bourbon and the significance of the name. Explore the transition from military service to the world of bourbon. Insights into distillation: crafting a unique bourbon and the logistics behind it. Challenges faced as a new brand in a competitive marketplace. The importance of community engagement and storytelling in building customer relationships. Learn about the philosophy driving the creation of Horse Soldier and their long-term vision. Support this podcast on Patreon

Transcribed - Published: 13 February 2025

On this Whiskey Quickie by Bourbon Pursuit, we review Preservation Distillery Pure Antique Bourbon. This 20 year old bourbon is 114.4 proof and $900 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Transcribed - Published: 11 February 2025

It's This Week in Bourbon for February 7th, 2025. Diageo has announced it will close its bottling operation at the Stitzel-Weller Distillery, A court settles the argument on who gets to say they were the first African American owned bourbon distillery in Kentucky, and Heaven Hill announces the release of Heaven Hill Heritage Collection 19-Year-Old Kentucky Straight Wheat WhiskeyShow Notes: Diageo to close Stitzel-Weller bottling operation in April, relocating jobs and production Diageo announces $415M manufacturing and warehousing facility in Alabama, opening 2025 Castle & Key completes Phase 1 of solar energy project, investing $2M in sustainability Court rules in favor of Fresh Bourbon in dispute over first Black-owned distillery in Kentucky World Whiskey Society launches Green Code Bourbon in eco-friendly packaging for $49.99 Heaven Hill unveils 19-Year-Old Wheat Whiskey in Heritage Collection at $299.99 Support this podcast on Patreon

Transcribed - Published: 7 February 2025

It's the 500th episode of Bourbon Pursuit! However, this isn't lighthearted and fun because we disucss the impact of tariffs on bourbon. The episode features a pre-recorded interview with Congressman Morgan McGarvey, wherein he shares insights on the political landscape of bourbon tariffs and their wider economic consequences. The discussion highlights bourbon's historical role in trade negotiations and the precarious situation for the industry, especially for smaller distilleries that may struggle to adapt. The short end of this is that consumers and producers alike need to come together in support of bourbon's vibrant culture. Show Notes: Congressman Morgan McGarvey's insights on tariffs affecting bourbon. Historical context of U.S.-Canada trade relations and its influence on bourbon sales. Discussion on the differing impacts of tariffs on large brands vs. craft distilleries. A call for unity and support within the bourbon community facing these challenges. Support this podcast on Patreon

Transcribed - Published: 6 February 2025

On this Whiskey Quickie by Bourbon Pursuit, we review the 13th Annual Angel's Envy Cask Strength Bourbon. This non-age stated bourbon is 118.8 proof and $230 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Transcribed - Published: 4 February 2025

It's This Week in Bourbon for January 31st, 2025. WhistlePig will open a spot in downtown Louisville, Kentucky Artisan Distillery unveils its new Clubhouse Barrel Tasting Experience, and Michter's announced Bomberger’s PFG.Show Notes: WhistlePig Whiskey to open PiggyBank tasting bar in historic Louisville bank building Sammi Katz and Olivia McGiff release Spirited Women, celebrating 55 women in spirits The Bar at Willett named a James Beard Award semifinalist for Outstanding Bar Kentucky Bourbon Trail wins Best of Business award for innovative brand refresh Kentucky Artisan Distillery launches Clubhouse Barrel Tasting Experience on January 31 Knob Creek partners with Eli Manning for limited-edition 2025 Bold Pick Single Barrel Bourbon Penelope Bourbon adds Wheated Bourbon to its Core Series, launching nationwide in February Buffalo Trace unveils Experimental Collection whiskey infused with hops, aged 11+ years Bomberger’s PFG Kentucky Straight Bourbon debuts with double-barrel finishing at 100.2 proof Support this podcast on Patreon

Transcribed - Published: 31 January 2025

Whiskey YouTube has soared in popularity and there's more content than ever to consume. But there's one channel where two guys take a view that whiskey shouldn't be taken so seriously. In this epsiode, we sit down with the Bourbon Junkies—Sean Paisley and Dan Shook—to explore their remarkable journey from casual bourbon enthusiasts to influential content creators and entrepreneurs. These guys started out as childhood friends and just couldn't leave each other's side. After ditching power lifting they decided to get into the whiskey space and as they put it, their initial lack of experience led to hilariously authentic early videos. We then take spin into their new whiskey brand, Evernorth. They discuss their dissatisfaction with market pricing and their vision for producing whiskeys that resonate with their community, highlighting the challenges and experiences that come with navigating the whiskey market. Show Notes: Origins of the Bourbon Junkies YouTube channel Transitioning from powerlifting talks to whiskey content The impact of consistency and community on brand growth Humorous trials from their initial video-making experiences The significance of live streaming and viewer engagement Launching Evernorth: motivations and long-term vision Challenges in sourcing and distilling whiskey today Insights on consumer pricing and market transparency Future aspirations for Evernorth in quality and volume Support this podcast on Patreon

Transcribed - Published: 30 January 2025

On this Whiskey Quickie by Bourbon Pursuit, we review Old Fitzgerald Bottled-in-Bond Bourbon. This 11 year old bourbon is 100 proof and $155 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Transcribed - Published: 28 January 2025

It's This Week in Bourbon for January 24th, 2025. Rebel Bourbon Takes it's spot in NASCAR, Penelope launches a 17yr light whiskey, and Buffalo Trace Distillery has unveiled the second edition of its Prohibition Collection.Show Notes: An Austin-based distillery wins trademark lawsuit against Landry’s Inc. over shared name Woodford Reserve bottles gifted at Donald Trump’s inauguration as the 47th US president Ontario Premier Doug Ford threatens to ban US bourbon if tariffs are imposed on Canada Rebel Bourbon partners with NASCAR champion Kyle Busch as official sponsor for 2025 Penelope Bourbon releases 17-year-aged American Light Whiskey distilled at 189 proof Staghorn relaunches All Nations Kentucky Straight Bourbon with a $39.99 SRP Log Still Distillery crafts America’s 47 to celebrate the 47th Presidential Inaugural Ball New Riff Balboa Rye returns with heirloom grain mash bill at 100 proof for $54.99 Laws Whiskey House debuts SUPER WHEATER high-wheat bourbon for $129.99 Buffalo Trace releases Prohibition Collection #2 featuring five historic whiskey recreations Support this podcast on Patreon

Transcribed - Published: 24 January 2025

Over the years I've been very fortunate to talk to some great minds in this industry. I remember years ago when Pursuit Spirits was very young making some phone calls looking for particular barrels. One of the calls I made was to Richard Wolf. As a general consumer, you have no idea who he is but Richard was at the forefront of the consulting and barrel broker game for decades. Years later, I got to meet his daughter Monica who is putting her own stamp on the whiskey world behind many NDP brands you see on the shelf today. Monica is one of those people that likes to stick behind the scenes and politely turned down my requests to come on the show. However, when I heard about the passing of her dad, I let the dust settle and came to her with the idea that she should come on the show and talk about her dad's legacy and all the influence he had on the industry that not many people knew about. I'm glad she did because this is one of those rare times we get to reflect on days past. Show Notes: Legacy of Richard Wolfe Monica's Journey in the Whiskey Industry The Birth of the Spirits Group Navigating Challenges and Building a Business The Impact of Family and Mentorship The Importance of Connections in Bourbon Navigating the Whiskey Business Landscape Building a Portfolio of Brands Establishing a Bottling and Blending Facility The Journey of Growth and Legacy Support this podcast on Patreon

Transcribed - Published: 23 January 2025

On this Whiskey Quickie by Bourbon Pursuit, we review Preservation Estate Pot Distilled Wheated Bourbon. This 6 year old bourbon is 114.6 proof and $130 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Transcribed - Published: 21 January 2025

It's This Week in Bourbon for January 17th, 2025. Brown-Forman makes sweeping cuts across the organization and closes its cooperage, The TTB authorizes 13 new additional standard bottle sizes, and Woodford double double oak makes a national debut.Show Notes: Brown-Forman restructures leadership and operations for $70M cost savings Rebecca Jago departs The Last Drop Distillers after 10+ years TTB expands standards of fill for wine and spirits containers Landry’s Inc. files trademark infringement lawsuit against Landry Distillery Kentucky corn farmers receive $2.8M initiative for regenerative practices Silverbelly Whiskey welcomes Mattie Jackson as Master Blender Heritage Distilling launches IPO and embraces Bitcoin for payments Yellowstone Bourbon named official partner of Ragnar Relay 2025 InvestBev and Saga Spirits partner on 8-figure barrel financing deal Scottish Minister highlights whisky trade importance to US President Trump Raconteur Rye launches Miz Kiss Batch 3 featuring Mizunara finish Woodford Reserve Double Double Oaked Bourbon goes national at $199.99 Old Forester releases 1910 Extra Old limited edition for $65 Support this podcast on Patreon

Transcribed - Published: 17 January 2025

Tourism is booming in Louisivlle around bourbon. That's why we have our own spot on Whiskey Row opening in April of 2025 but I'm like many of you and I get skeptical because I want to know some of the real numbers. It's a good thing I'm still friends with my former college roommate because my buddy Michael Fetter works with Louisville Tourism who tracks the data of how tourism dollars are spent in this city. WIthout giving away too much, it doesn't look like tourism is slowing down anytime soon. Show Notes: The Bourbon Boom in Louisville Michael Fetter's Journey in Tourism Marketing Louisville as a Bourbon Destination Challenges in Hotel Capacity and Air Travel Future of Bourbon Tourism and Direct Flights \The Birth of Bourbon Country Marketing Bourbon Tourism Funding and Economic Impact of Tourism Balancing Bourbon and Derby Tourism The Role of Influencers in Tourism Support this podcast on Patreon

Transcribed - Published: 16 January 2025

It's This Week in Bourbon for January 10th, 2025. Redwood Empire Whiskey acquires Savage & Cooke distillery, Glencairn has taken legal action, and Old Forester 1924 is returning to shelves for a second year.Show Notes: InvestBev Credit & Rare Character Whiskey Redwood Empire Acquires Savage & Cooke Glencairn Legal Action Give 270 Charity Raffle Fireball Flo Turns 106 Log Still Trinity Blend WhistlePig Alcohol-Free Cocktail October London Bourbon Collaboration with Mr. and Mrs. Bourbon Jack Daniel’s Distillery Series #14 Old Forester 1924 Returns Support this podcast on Patreon

Transcribed - Published: 10 January 2025

The first Bourbon Community Roundtable of the year means it's time for our 2025 predictions! The first half of the show we talk about everything we got wrong. In fact, we got way more wrong than we got right. I won't give too much of it away but our 2025 predictions span potential new brands, the growing prominence of American single malts, the influence of social media, especially TikTok, the return of age-stated bourbons and how flavored whiskies might entice younger drinkers. Show Notes: Reflection on predictions from 2024 and admissions of mistakes Anticipated impacts of government regulations on the bourbon landscape The trend of flavored whiskies appealing to a younger demographic Expectations for IJW's potential new brand launch Increased scrutiny on alcohol marketing and compliance challenges The influential role of TikTok in bourbon narratives Predictions on a revival of age-stated products and craft distilling innovations Support this podcast on Patreon

Transcribed - Published: 9 January 2025

On this Whiskey Quickie by Bourbon Pursuit, we review the Watch Hill Batch 02. This 20 year old is 124.1 proof and $900 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Transcribed - Published: 7 January 2025

Subscribe to Behind The Pursuit: From Bourbon to Brand I'm gonna make a change… it's gonna feel real good, gonna make a difference, gonna make it right. No, MJ wasn’t singing about Pursuit Spirits, but on today’s episode the boys dive into the latest developments at Pursuit Spirits, including their recent bottling adventures, community engagement through the new Pursuit Parlor Facebook group, and significant changes in their packaging and product terminology. They explore the challenges and strategies involved in evolving their brand and products to better connect with consumers and adapt to market trends. We hit on: The Pursuit Spirits brand evolving with new packaging designs and the reasoning for the changes. Simplifying product terminology can help consumers understand offerings better. The new packaging aims to stand out on shelves and attract attention. Managing product volumes with continually changing target dates. Future product strategies include diversifying proof offerings. More future developments coming in 2025. and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

Transcribed - Published: 3 January 2025

Got any Blanton's in the back? Where are you hiding the Pappy? Those are some things you could say to a store owner and be laughed out the door. And believe me, you can take our word for it because we've been there and spent years of our lives hunting bourbon. Ryan, Fred and myself talk about the cardinal sins of bourbon hunting. What are those things you should never do when bourbon hunting to remain a good spot, stay in the graces of liquor store owners, and the proper etiquette when camping for special releases. Show Notes: The Art of Bourbon Hunting Etiquette Concerns for the Future of Bourbon Cardinal Sins of Bourbon Hunting Building Relationships with Liquor Stores Distillery Release Strategies Building Relationships in Bourbon Hunting Hacking in Bourbon Releases The Changing Landscape of Bourbon Hunting Support this podcast on Patreon

Transcribed - Published: 2 January 2025

On this Whiskey Quickie by Bourbon Pursuit, we review the Russell's Reserve Single Rickhouse Camp Nelson B. This non-age stated is 120.2 proof and $300 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Transcribed - Published: 31 December 2024

Bourbon Pursuit's year-end wrap-up with our Whiskeys of they Year and plans for 2025. Show Notes: Year-End Reflections Podcast Highlights New Studio Excitement Pursuit Spirits Vision Anticipating PursuitPalooza Distillery Visits and Experiences Looking Ahead to 2025 Membership and Engagement Plans Whiskeys of the Year Closing Thoughts and Cheers Support this podcast on Patreon

Transcribed - Published: 27 December 2024

On this Whiskey Quickie by Bourbon Pursuit, we review the Jack Daniel’s Twice Barreled Heritage Barrel Rye. This non-age stated rye is 100 proof and $75 MSRP (375ml). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Transcribed - Published: 27 December 2024

You want to hear about sweet mash whiskey? Well, this is the episode for you. We first got introduced to Hard Truth a few years ago and when we tried their rye, we were floored. It only took a small amount of time for many others to find out and now Hard Truth has become a recognizable name in the world of crafy whiskey. Their Master Distiller, Bryan Smith, joins the show to talk about their beginnings and how a conversation with Shane and Pat from Wilderness Trail put them on a path to be known as the purveyors of sweet mash rye whiskey. Show Notes: The Story of Hard Truth Distilling The Sweet Mash Technique Visitor Experience and Brand Growth Diversifying the Product Portfolio Navigating Market Confusion in Whiskey Branding The Origin of the Hard Truth Name Balancing Tradition and Innovation The Importance of Authenticity in Whiskey Challenges of Distribution and Market Penetration The Role of the Master Distiller Future Trends and Market Positioning in Whiskey Support this podcast on Patreon

Transcribed - Published: 26 December 2024

On this special edition of Whiskey Quickie by Bourbon Pursuit, we review the 2024 Buffalo Trace Antique Collection. The collection includes: Eagle Rare 17 Year, William Larue Weller, George T. Stagg, Sazerac Rye 18 Year, and Thomas H. Handy. Each bottle has a suggested retail price of $150. What's our favorite this year? Watch to find out. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

Transcribed - Published: 24 December 2024