Coming up next on the Jordan Harbinger Show.

One of the areas where technical sales people go

arrive is they always use their own specialized

jargon rather than the customers language.

And there's a lot of evidence of like mimicking people's

language using their words is extraordinarily effective.

The customer says, I want a roast beef sandwich with

three pickles on the side and diapetcy. You would say, okay,

you want a roast beef sandwich with three pickles on the side and a

diapetcy. We beat their words back word for

word. But when you look at the dependent variable of tips,

the second group, the group that repeated the order backwards for

word, earned 70, 70 percent higher tips.

Welcome to the show. I'm Jordan Harbinger.

On the Jordan Harbinger Show, we decode the stories, secrets and

skills of the world's most fascinating people.

We have in-depth conversations with people at the top of

their game, astronauts, entrepreneurs, spies and

psychologists, even the occasional former cult member,

drug trafficker or extreme athlete.

Each episode turns our guests wisdom into practical advice that

you can use to build a deeper understanding of how the world works

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