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54: Will The Real Mr. Oreo Please Stand Up?

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Business Insider

History, Pop Culture, Business, Brands, Household Name, Society & Culture, Business Insider, Brought To You By..., Culture

4.62.3K Ratings

🗓️ 5 August 2020

⏱️ 39 minutes

🧾️ Download transcript

Summary

This week, we’re teaming up with the podcast Proof from America’s Test Kitchen to bring you an Oreo story with three delicious parts. First, the longstanding rivalry between two biscuit makers that gave birth to the world’s favorite cookie. Then, one little girl’s brave choice (risking divine punishment!) to taste the famous creme filling. And finally, a full-scale investigation into who really invented that creme filling — and how one “Mr. Oreo” got all the glory.


Read Marjorie Ingall’s essay about the Oreo: https://www.tabletmag.com/sections/food/articles/unholy-wafer

Listen to more episodes of Proof: https://www.americastestkitchen.com/proof

Subscribe to Business Insider: read.bi/podcast

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey Bridget.

0:04.0

Hey Charlie, how are you?

0:06.0

I'm good. So you work at America's Test Kitchen, right?

0:09.0

Hi, sure do.

0:10.0

And I happen to know you love Oreos.

0:13.0

But knowing this, I wanted to share with you this

0:16.0

Oreo Personality Test I found.

0:18.0

An Oreo Personality Test. Don't even know what that means.

0:21.0

So there's this retired professor at Virginia Commonwealth University,

0:25.0

named Randall Sleuth, who created this, I think you could fairly say

0:29.0

it's a tongue-in-cheek Oreo Test of Personality.

0:31.0

And it has 10 different categories for the ways that you might eat an Oreo cookie,

0:36.0

like the whole thing at once or one bite at a time.

0:39.0

I, for example, I'm number seven, twisted apart, eating the inside

0:44.0

and then tossing the cookie.

0:45.0

Okay, and it says, you are good at business and take risks that pay off.

0:49.0

That's good.

0:50.0

You take what you want and throw away the rest.

0:53.0

You are greedy, selfish, mean, and lack feeling for others.

0:56.0

You should be ashamed yourself, but that's okay.

0:58.0

You don't care. You got yours.

1:00.0

It sounds like you're an Oreo sociopath at this point.

...

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