55: Moving Your Competition Out of the Way While Spending Nothing on Marketing with Ryan Welch

BiggerPockets Business Podcast

BiggerPockets

Business, Careers

4.8 • 696 Ratings

🗓️ 12 May 2020

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you looking for ways to increase your profitability while spending less on marketing and customer acquisition? Are you running a business where differentiating yourself from the competition is downright difficult? Do you feel like the only way to build your brand and business is to spend ridiculous sums of money on marketing and advertising? If so, this episode is for you! Ryan Welch—of Breezy Moving—is not a professional marketer or advertising guru. But he has used his expertise in creating relationships and focusing on his customers' needs (and their customers' needs) to generate more business than he can handle in the ultra-competitive moving industry. And he's done it all without spending a penny on marketing or advertising! Ryan shares his business secrets—including a deep dive into the financials and tips to become more competitive without spending a fortune on marketing. He tells us how he researches competitors and prices his services for maximum profit. He goes on to explain that no matter what your business is, expanding and fostering relationships is going to be one of the best ways to lower your customer acquisition costs, expand your customer reach, and grow your margins and bottom line. And make sure you listen to Ryan’s thoughts on how to hire and manage employees in an industry where there is a lot of turnover, as well as where first impressions matter most. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: How Breezy Moving was born How they've managed to get Realtor referrals How Ryan markets by building relationships Why logistics and delivery services are not going away How they price their services Calling competitors as market research How their margins are better because they don’t spend a lot on marketing His thoughts on expanding How he keeps good employees Moving horror stories And SO much more! Links from the Show BiggerPockets BiggerPockets Business Podcast 51: Business Opportunity Is Knocking… Answer the Door! With Nigel Guisinger Larry Bates Check the full show notes here: http://biggerpockets.com/bizshow55 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:28.5	So, you want to be a marketer. It's easy. You just have to score a ton of leads and figure out a way
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1:29.1	Welcome to the Bigger Pockets Business Podcast show number 55.
1:36.0	Yes, it's all relationship-based. I mean, you can spend a lot of money and you can get a lot of
	...

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