569: The #1 Way to Get More Shoppers Without Spending a Dime

The My Wife Quit Her Job Podcast With Steve Chou

[email protected]

Marketing, Business, Entrepreneurship

4.8 • 1.4K Ratings

🗓️ 6 January 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Toni and I dive into the magic of word-of-mouth marketing and why it’s such a game-changer for businesses. We’ll share tips on creating memorable experiences that get people talking and how to naturally encourage those conversations. Plus, we’ll break down how to amplify the buzz with strategies like referral programs and authentic storytelling. What You’ll Learn How to get people excited enough to talk about your business without feeling forced. Simple ways to turn happy customers into your biggest promoters. The secret sauce behind referral programs that actually work. Sponsors SellersSummit.com – The Sellers Summit is the […]

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Transcript

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0:00.0	Welcome back to the podcast, the show where I cover all of the latest strategies and current events
0:04.7	related to e-commerce and online business. Today, Tony and I are going to discuss perhaps the most
0:09.6	important way to generate traffic and repeat customers for your business, and this is a strategy
0:15.3	that is often severely underestimated and underutilized. But before we begin, I wanted to let you know that tickets are now
0:21.7	on sale for Cellar Summit 2025 over at CellarSummit.com. The Cellar Summit is the conference that I
0:28.6	hold every year that specifically targets e-commerce entrepreneurs selling physical products online.
0:34.2	Unlike other events that focus on inspirational stories and high-level advice, mine is a curriculum-based conference where you will leave with practical and actionable strategies specifically for an e-commerce business.
0:45.3	Every speaker I invite is deep in the trenches of their e-commerce business, entrepreneurs who are importing large quantities of physical goods, and not some high-level guys who are
0:54.5	overseeing their companies at 50,000 feet. I personally hate large events, so the seller's
1:00.2	summit is always small and intimate. Every year, we cut off ticket sales at around 200 people,
1:05.6	so tickets sell out fast, and we've sold out every single year for the past eight years.
1:12.3	If you are an e-commerce entrepreneur, making more than $250,000 or $1 million per year, we also offer an exclusive
1:18.3	mastermind experience with other top sellers. The Sellers Summit is going to be held in Fort Lauderdale,
1:23.6	Florida from May 6th to May 8th. Right now, this is the cheapest the tickets will ever be.
1:29.3	So head on over to Sellersummit.com and grab your ticket.
1:32.3	Now, on to the show.
1:33.3	Welcome to the My Wife Quitter Job podcast.
1:42.3	Today we're going to cover one last topic on this marketing series that we've been doing. And that is word of mouth marketing. And the reason why I want to talk about this is because I actually think the majority of Bummelby Lennon's business is word of mouth, mainly because we get a lot of our business from an event and wedding planners
2:02.7	today, which make up a significant portion.
2:07.4	And what I wanted to stress, just to kind of start out with, is that one of the questions
2:12.9	I get from students who join the classes, do I have to do customer service?
2:20.8	Right?
	...

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