574: Sally Hogshead | How to Fascinate

The Art of Charm

http://www.TheArtOfCharm.com

Business, Health & Fitness, Education

4.7 • 11K Ratings

🗓️ 15 December 2016

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sally Hogshead (@SallyHogshead) tells us how we can make anything fascinating in as little as one hour by applying the principles of her book Fascinate: How to Make Your Brand Impossible to Resist. The Cheat Sheet: Are you pistachio or vanilla? Different is better than better -- learn why standing out and knowing how to fascinate is your greatest competitive advantage. Neurologically, the process of fascination is similar to the infatuation of falling in love. Discover how to find your particular strengths and use them for maximum leverage -- not just in business, but in life. Take the fascination test to identify what makes you different -- so you can do more of what you're already doing right and less of what detracts from your strengths. And so much more... Gentleman's Box is a men's subscription service that provides men around the world with four to six men's style and grooming essentials in a monthly box. Use promo code "CHARM" at checkout to save $5 off any subscription option at Gentleman's Box here! Does your business have an Internet presence? Now save a whopping 50% on new webhosting packages here with HostGator by using coupon code CHARM! Looking for a new podcast (in addition to The Art of Charm rather than as a replacement, we hope)? Check out Mike Dillard’s Self Made Man here! Find out more about the team who makes The Art of Charm podcast here! Show notes at http://theartofcharm.com/podcast-episodes/sally-hogshead-how-to-fascinate-episode-574/ HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!

Transcript

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0:00.0	The reality is there are a lot of things that we're already doing without realizing it that are our specialty.
0:05.0	You know, we're delivering a really specific benefit.
0:09.7	Welcome to the Art of Charm.
0:11.0	I'm your host Jordan Harbinger.
0:13.1	Today we're talking with my friend Sally Hogg said,
0:15.5	you should listen to this episode.
0:17.6	If you want to learn why standing out is actually your greatest competitive advantage,
0:21.6	how to find your particular strengths and use them for maximum leverage in your career.
0:26.4	And she's going to dismantle Jason and myself after we've taken her fascination test to see how we stack up and what we
0:33.7	can leverage and how you can do the same with what applies to your particular situation, lifestyle and career.
0:39.6	So enjoy this one with Sally Hogg said, and by the way, if you're new to the show, we'd love to send you some top episodes and the AOC toolbox.
0:46.4	That's where we discuss things like reading body language and nonverbal communication,
0:50.0	negotiation techniques, networking, mentorship, influence, persuasion tactics and basically everything else that we teach here at AOC in the US just text charmed to 3 3 4 4 4 that C H A R
1:02.7	M E D to 3 3 3 4 4 4 everywhere else go to the art of charm.com also at the art of charm.com slash podcast.
1:09.7	You can find the full show notes for this and all previous episodes of the show.
1:14.3	All right, here's Sally Hogg's head.
1:16.4	First of all, you became one of the top advertising professionals by age 24.
1:23.4	How does that even work? I don't think I was good at anything at age 24.
1:26.7	Well, it helps to have a very specific idea of what you want to be able to do and then do it differently than everybody else.
1:34.0	Like I say, different is better than better. So I didn't focus on being better. I focused on being different.
1:38.6	When did you start that process? Because I'm thinking you don't just go, I get my first job on 22.
1:44.0	Let me just be awesome at this and different. Did you think when you were 15, 14, whatever, even younger,
	...

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