What differentiates good businesses from great businesses? What is that thing that keeps your customers coming back time after time? How do you ensure that your product or service really stands out from your competitors? More times than not, it’s providing an amazing customer experience. In fact, today’s guest has built his eight-figure business on this principle alone. And he tells us how we can do the same in our business. Josh McCallen—entrepreneur, investor, and business owner—has built his reputation as a luxury resort developer. Over the past decade, he and his investment team have bought, renovated, and turned around several high-end resorts. His key to success is always the same: implementing a customer experience that is second to none. On this episode, Josh tells us how he got started in both business and real estate, as well as when he first recognized the value—and necessity—of defining a world-class experience brand for his resorts. He also shares the three core values that rule over the experience he creates, how he implements those values in his business, and how you can do the same in yours. And make sure you listen through the "Four More" segment at the end to learn about the biggest mistake Josh made (and many people make) when buying a business and how it led him to failure in his first business purchase. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: His unique real estate strategy of lending and pitching to developers How the recession helped him become an entrepreneur How he developed a plan for a hotel restoration How he focused on building a franchise prototype How he coined the company's core values How he communicates their core values during the hiring process How he created a syndication that is more than just about real estate And SO much more! Links from the Show BiggerPockets How to Approach Real Estate Investing Like a Business, With BiggerPockets Contributor J Scott Check the full show notes here: http://biggerpockets.com/bizshow58 Learn more about your ad choices. Visit megaphone.fm/adchoices