6: Basically Starbucks

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History, Pop Culture, Business, Brands, Household Name, Society & Culture, Business Insider, Brought To You By..., Culture

4.6 • 2.3K Ratings

🗓️ 29 August 2018

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

A Pumpkin Spice Latte from Starbucks is the perfect accessory for the "basic bitch." But why? We dive into the PSL's origin story, and trace Starbucks’ route from elitist to basic. PLUS: Product Misplacement with Jean Edelstein.

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Transcript

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0:00.0	Quick language warning here, this episode contains the B word, the S word, and the PSL word.
0:06.0	Calling all the basic bitches. Calling all the basic bitches. There's a new announcement.
0:14.0	You're basic.
0:18.0	From Business Insider and Stitcher, this is Household Name.
0:22.0	Brands you can drop.
0:23.0	Brands you know? Stories you don't. I'm Dan Bobcat.
0:27.0	McDonald's Big Mac.
0:29.0	Only stories that found one.
0:31.0	Who made the story?
0:33.0	Today, the PSL, the coffee that ties like a candle.
0:37.0	The icon of being basic, the Starbucks pumpkin spice latte. How did that happen?
0:43.0	It's not bad. Like it's definitely not the worst thing I've ever had.
0:46.0	Pumpkin spice latte. Does it deserve the hype?
0:49.0	Yeah. Stay with us.
0:54.0	Can you introduce yourself, please?
0:56.0	I'm Kate Taylor and there are three things you should know about me relevant to our discussion today.
1:01.0	Number one, I cover retail and fast food here at Business Insider.
1:05.0	Number two, sometimes I get my coffee at Starbucks. And number three, I consider myself to be a little bit basic.
1:12.0	Or as some people might say, a bit of a basic bitch.
1:16.0	Well then, so this is your Christmas?
1:18.0	Yes, it is. It's pumpkin spice latte season.
1:21.0	All right, I have some questions here.
	...

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