6 Tricks Companies use to get you to overspend on beauty products - Episode 237
The Beauty Brains
Discover the beauty and cosmetic products you should use and avoid
4.6 • 1K Ratings
🗓️ 5 October 2020
⏱️ 29 minutes
🧾️ Download transcript
Summary
It's a solo episode today.
Perry takes you through 6 marketing techniques that beauty brands use to get you to spend more on beauty products than you really need to.
6 Marketing Tricks
- Exclusive technologies
- Celebrity endorsements / launches
- Beauty influencers
- Sketchy science
- Crafty claims
- Pricey products
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hi, I'm Perry, and you're listening to the Beauty Brains. |
| 0:04.0 | Welcome to the Beauty Brains, a show where real cosmetic chemists answer your beauty product questions and give you an insiders look at the cosmetic industry. |
| 0:22.0 | This is episode 237. I'm your host Perry Romanowski and today is a solo episode. |
| 0:28.9 | Valerie is off metaphorically fighting fires in California. You know sometimes I think living in |
| 0:35.8 | California would be great with the ocean and the mountains you can go skiing |
| 0:39.6 | one day to the beach the next day. It sounds great, a beautiful scenery and they have those |
| 0:44.2 | gigantic trees. But then you hear about all those earthquakes and |
| 0:48.7 | mudslides and droughts and pollution and well forest fires, so I guess I'll just stay here in Chicago for a bit longer. |
| 0:57.2 | All right since today is a solo show I thought I just mix it up a little bit and |
| 1:01.6 | just give you some thoughts on a couple of topics |
| 1:04.1 | that I think will make you a smarter beauty product buyer. Valerie and I |
| 1:09.7 | actually just recorded our first Patreon only event where we answered some questions |
| 1:15.2 | live. That was a lot of fun. Actually if you'd like to be part of future |
| 1:19.6 | exclusive Patreon events go to patreoncom slash the Beauty Brains and |
| 1:24.3 | subscribe. All right so what do I want to talk to you about today? Today I want to talk to |
| 1:31.5 | you about beauty Product Marketing and specifically I want to cover |
| 1:37.9 | some of those marketing tricks that Beauty Brands use to get you to spend more money on products that you could either get away for |
| 1:46.1 | spending less money on or ones that actually don't work, or at least they don't work in the way |
| 1:52.0 | that they want you to think they work. |
| 1:55.2 | So I boiled it down to these six main marketing tricks that marketers use to essentially fool you |
| 2:02.0 | into spending more money than you actually need to. |
| 2:05.0 | The first I call exclusive technology. |
... |
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