60. A Journey from Reality TV to Health Revolution in Entrepreneurship with Michael Brandt
The Primal Kitchen Podcast
Mark Sisson & Morgan Zanotti
4.4 • 717 Ratings
🗓️ 15 January 2024
⏱️ 71 minutes
🧾️ Download transcript
Summary
Join us in this podcast episode featuring Michael Brandt, founder of KetoneIQ, as he shares his unique journey in the world of health and nutrition.
From his early beginnings and appearance on Shark Tank to the development of his innovative health product, Michael's story is a blend of entrepreneurial spirit and a deep commitment to wellness.
Discover his insights on the role of ketones in enhancing physical and mental performance, the significance of a balanced diet, and the power of endurance sports.
This episode is more than just business talk; it's about understanding the interplay of nutrition, technology, and personal health. Whether you're an aspiring entrepreneur, fitness enthusiast, or someone curious about a healthier lifestyle, Michael's experiences and advice offer something for everyone.
Tune in to be inspired and learn how to navigate the complexities of modern health trends with simplicity and clarity.
Relevant points from episode:
0:00 Ketone IQ: The Future of Fitness
0:54 The World's First Ketone Salts
6:50 Ketone Supplement
10:10 Ketone IQ for Athletes
14:31 Have You Done The Boston Marathon?
18:30 Marathoners Talk About Their Training
19:50 3 Running Tips for Endurance Athletes
20:45 How To Keep Your Heart Rate Controlled
25:30 Ketone IQ For Running
27:42 How to Prevent Type 2 Diabetes With Ketones
30:07 How To Cook For A Baby And An Athlete
34:40 The Hardest Thing For Me To Do
38:19 How to Say No to Things?
40:25 Keto Dieter Takes Supplements Every Day
49:17 Dead Startups and How I Built This
57:04 On Launching a Startup
1:00:58 Pioneer Kitchen's Success
1:06:23 Morgan Freeman on Being Curious
1:08:47 How To Build a Successful Company
Social media profiles ↓
Transcript
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| 0:00.0 | Before we get started, a brief reminder that any and all opinions and views shared by hosts |
| 0:03.8 | and guests on this podcast are the speaker's own and do not represent the views of Primal |
| 0:07.0 | Kitchen or its affiliates or parent company. |
| 0:09.1 | What is ketones? |
| 0:10.1 | What is keytones? |
| 0:11.1 | The energy is not from caffeine, it's not from sugar, the energy is from ketones. |
| 0:15.5 | Ketones are a source of calories. |
| 0:17.0 | Everything that your body is doing that takes energy. Our bodies for 300,000 years, like ancestral humans have always been able to make ketones. |
| 0:21.6 | You make ketones all the time from fat. |
| 0:23.6 | So humans have always been making ketones in our metabolism because we didn't always have this abundance of carbohydrates. |
| 0:30.6 | There's no like fruit loops on the savannah. |
| 0:32.6 | We're often in a low-carb fat burning state, and when you're burning fat, you're making ketones. Especially your brain loves when there's ketones present. |
| 0:38.8 | It feels really good. |
| 0:39.5 | That's why people a lot of times feel good when they're fasting or eating low-carb is that the |
| 0:42.9 | brain is running on ketones. |
| 0:44.2 | So, yeah, ketone is something that your body makes naturally from fat. |
| 0:59.0 | Hey, everyone. I'm here with my friend Michael Brand from Chicago. We just learned we're like old neighbors. |
| 1:04.5 | He is the founder of ketone IQ. And I'm so excited. So fill us in. How did you get into this ketone IQ thing? Give us the background. Morgan, it's awesome to be here. It's awesome to meet with |
| 1:09.0 | another Midwestern or transplant to California. I love it. We got to stick together. Yeah. Keep it grounded. to be here. It's awesome to meet with another Midwestern or transplant to California. |
| 1:12.0 | I love it. |
| 1:12.5 | We got to stick together. |
| 1:13.5 | Yeah. |
... |
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