60: Turning Your Passion Into a Scalable Business With Tammeca Rochester

BiggerPockets Business Podcast

BiggerPockets

Business, Careers

4.8 • 696 Ratings

🗓️ 16 June 2020

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On today's show, learn how to identify a personal passion and/or need, combine it with your professional skillset, and launch a business that energizes you and your community. Tammeca Rochester sits down with J and Carol to reveal the story behind Harlem's first and only indoor cycling studio, Harlem Cycle. From the genesis of her idea, to hiring contractors and renting space, to her pricing strategy focused on "packages and commitments," Tammeca shares a ton of great tips for anyone looking to bootstrap any type of business today. Download this one, and be sure to subscribe to the BiggerPockets Business Podcast so you won't miss us next week! In This Episode We Cover: Tammeca's concise "elevator pitch" for her business Launching a side business as a parent with a full-time job Writing down her business plan right at the start Negotiating a commercial lease Working with designers to shape the look and feel of her studio Putting the consumer's desires front and center from the beginning Getting rejected for a business loan Why free giveaways don't convert into paying customers Connecting entrepreneurship with family ("It's OK to bring your kids to work!") And SO much more! Links from the Show BiggerPockets SoulCycle Flywheel Sports Check the full show notes here: http://biggerpockets.com/bizshow60 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This episode is brought to you by Vanta.
0:03.5	Stressing over cybersecurity, whether you're a startup, growing fast, or already established.
0:08.6	Vanta can help you get ISO-27,01 certified and more.
0:13.5	Plus, it allows your company to centralize security workflows,
0:17.6	complete questionnaires up to five times faster,
0:19.7	and proactively manage vendor risk to
0:22.2	help your team stay compliant.
0:24.2	Head to vanta.com slash Spotify to learn more.
0:28.7	Welcome to the Bigger Pockets Business Podcast show number 60.
0:34.9	She's like, no, it's because when I walk in here, you know my name. It's when I walk
0:39.1	in here, like people start saying hi to me. I realize it's not just the location for us. It's more of
0:45.7	how we've been able to kind of connect with our community that's coming into our doors.
0:53.1	Welcome to a real world MBA from the School of Hard Knocks, where entrepreneurs reveal what it really takes to make it.
1:00.0	Whether you're already in business or you're on your way there, this show is for you.
1:04.0	This is Bigger Pockets Business.
1:12.2	How's it going, everybody?
1:13.2	I'm Jay Scott.
1:15.5	I'm your co-host for the Bigger Pockets Business Podcast, and I am here again this week with my amazing wife and co-host,
1:19.9	Mrs. Carol Scott.
1:21.2	How's it going today, Carol?
1:22.7	Doing so well.
1:24.7	Thank you.
	...

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