Welcome to this week's episode of the Modern Mentor Podcast. I'm your host, Rachel Cook.

Today, I'm going to talk about the power of referrals and how to make them happen.

Because whatever it is you do professionally,

referrals can be your rocket fuel. Whether you run your own business, work for a company,

or are in the midst of a job search, you know your network is critical to your success.

Sometimes it's a question of who you know. Are there people in your inner circle who'd be willing to make an introduction when you ask for one?

But other times, it's about whether the people that you know are willing to go above and beyond without your prompting them.

These people constitute not just your network, but your network of referers.

These are the people who recognize an opportunity to say, on your network, but your network of referers. These are the people who recognize an

opportunity to say, on your behalf, hey, I know just the person you need to talk to about that.

Let me set it up. A referral network can take time to build, but it's worth the investment

of your attention. Today we'll talk about how you can begin to lay that

groundwork and prep your supporters to create opportunities for you. First, have one extraordinary thing you do.

Chances are there's plenty you do well. Success relies on a collective of skills, but being referable begins with clarity

around what you want to be known and referred for. In my business, I do a wide variety of work.

I speak, I design organizations, I coach, and I deliver learning. But what's my one thing,

my own bit of extraordinary? When a leader needs to

align and activate their team behind an important outcome, be it leading a change or building a

powerful employee experience, I design and facilitate those conversations. I do that work uniquely

and with extraordinary results. It's really specific,

but that's important. The more specific you're extraordinary, the more targeted your referers can be.

So what's your version of this? Whether you're seeking new clients for your business or a new

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