62: Building a Massively Profitable Business Around Your Passions With Alex French

BiggerPockets Business Podcast

BiggerPockets

Business, Careers

4.8 • 696 Ratings

🗓️ 30 June 2020

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you looking to build a business around something you love and are passionate about? Do you want to ensure that the business you’re working on has massive profit potential? Are you concerned that you don’t know how to do both of these things simultaneously? Today’s guest tells us how he was able to blend his passion with massive profits... and how we can, as well! Alex French—co-founder of Bizzy Coffee, the most popular cold-brew coffee brand sold through Amazon and retailers—knows firsthand how important it is to do something you love while also ensuring that there is market demand for your business. On this episode, he teaches us how we can identify which of our passions can be scaled into a profitable enterprise and how to validate our ideas quickly and inexpensively using Google. Alex also tells us how we can use influencers to get feedback on our business ideas and how they can spread the word to potential customers, too. Finally, he walks us through the basics of selling on Amazon, including how to use the platform to dominate in your product category. Make sure you listen for Alex’s powerful tip—one that cost his investors over $1M to learn—on what to do when you find your business veering off-course. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: How he used Google Trends to find a great product idea How he does market research What led to choosing cold brew coffee How he tests his ideas very inexpensively and very quickly How he got big influencers to promote his brand new product Develop their product step by step How a rejection led him to selling on Amazon Learn about where they are now and what's next for their company And SO much more! Links from the Show BiggerPockets Google Adwords Smart Passive Income Podcast Entrepreneur on Fire Podcast Indiegogo Check the full show notes here: http://biggerpockets.com/bizshow62 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hello Blue Skies. Hello moving onwards and upwards. Hello, taking control of your money. Say hello to tax-free investing. Open a Stocks and Shares ICER and act by the 5th of April to get 100 to 3,000 pounds cashback. Cargreaves lands down. Hello Life. Register and add or transfer £10,000 plus. You may go Lansdowne. Hello Life.
0:23.8	Register and add or transfer £10,000 plus.
0:25.4	You may get back less than you invest.
0:26.5	And tax benefits vary.
0:28.6	For terms and conditions, see hl.co.uk. UK, 4. slash ISA.
0:30.8	This episode is brought to you by Vanty.
0:33.6	Stressing over cyber security.
0:35.3	Whether you're a startup, growing fast, or already established.
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0:47.6	complete questionnaires up to five times faster,
0:50.2	and proactively manage vendor risk to help your team stay compliant.
0:54.3	Head to vanta.com slash Spotify to learn more.
0:58.7	So, you want to be a marketer.
1:01.5	It's easy.
1:02.7	You just have to score a ton of leads and figure out a way to turn them all into customers.
1:06.6	Plus manage a dozen channels, write a million blogs and launch 100 campaigns all at once.
1:11.2	When that's done, simply make your socials go viral and bring in record profits.
1:15.4	No sweat.
1:16.9	Okay, fine.
1:17.8	It's a lot of sweat.
1:19.1	But with HubSpot's AI-powered marketing tools, launching benchmark-breaking campaigns is easier than ever.
	...

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