627: From $30/hr to $300/hr: The Software Consulting Playbook

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 29 August 2024

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

This episode is all about making use of the Piggyback Principle — why it's easier to fill demand than to create it from scratch. Just like how kids would rather get a piggyback ride than walk because it's easier. The same is true in business — this strategy allows you to ride the wave of success software products are experiencing to catch that rising tide and get better, faster results with less work. To help illustrate this, I connected with Kristi DaSilva from DaSilvaLife.com. DaSilva Life helps small businesses build success by setting up and integrating two popular software tools, HoneyBook and ClickUp, into their workflow and operations. This earns her thousands of dollars per project along the way. Tune in to Episode 627 of The Side Hustle Show to learn: how to use the Piggyback Principle to build on what's already popular how to combine software with consulting or services to add value how to guide your audience with clear calls to action in every piece of content Full Show Notes: From $30/hr to $300/hr: The Software Consulting Playbook New to the Show? Get your personalized money-making playlist here! Sponsors: Shopify — Sign up for a $1 per month trial! Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! Mint Mobile — Cut your wireless bill to $15 a month!

Transcript

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0:00.0	This is the piggyback principle by it's easier to fill demand than to create it from scratch.
0:06.0	What's up, what's up, Nick Loper here?
0:08.0	Welcome to the Side Hustle Show.
0:09.0	We're part of the entrepreneur podcast network because you're already an entrepreneur entrepreneur even if right now your day job just happens to be really
0:16.5	I got an awesome case study for you today one that combines a couple common strategies on the show to build a really strong business. Those strategies are
0:24.3	number one what we call swas software with a service. This is offering help or
0:30.0	consulting or guidance or templates that support a popular software product.
0:34.2	I see lots of examples of that over the years.
0:36.2	And number two is what we call it the piggyback principle.
0:38.7	My kids will tell you, it's a lot easier to get a piggyback ride
0:41.2	that you do all for walking yourself. The same is true in business and this
0:45.2	strategy allows you to draft on the popularity of that software product to catch that
0:51.0	rising tide to get better, faster results with less effort than in this episode
0:56.0	to learn exactly how to do that in your niche.
0:59.1	To help illustrate this is Christy decibelva from the silva lifeilva from the Silva Life.
1:04.0	The silver life helps small businesses set up and integrate
1:07.9	two popular software tools, Honeybook and click up
1:11.7	into their workflow and operations earning thousands of dollars per project along the way.
1:17.0	Christy, welcome to the Side Hustle show.
1:19.0	Thank you, Staunch for having me, Nick, I'm super excited to be here.
1:22.0	Me as well, stick we learn how Christina gets those
1:24.6	customers from never having heard of her all the way down to paying customers and
	...

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