638. "I want to grow my business, but it feels like a hot mess- help!" | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 14 November 2024
⏱️ 51 minutes
🧾️ Download transcript
Summary
Welcome back, product bosses! We have another exciting coaching session with Beth, the founder of Tiny Spicy Kitchen, who creates allergy-friendly food mixes for health-conscious home cooks. If you’re a product-based business, especially a food business, and you feel like a hot mess or like you’re struggling to know where to focus to grow and make more sales, then this episode is for you!
Right now, Beth is seeing her products sell well in-person, but isn’t really seeing any online sales and with her full time job of being a teacher, in August, she had to start cutting back on the number of markets she attended. Now Beth really wants to make her business work, but she’s feeling like a bit of a hot mess and like she isn’t sure where to focus to grow and continue making sales.
Together, we dive into refining her brand positioning, defining her target audience, connecting with the right audience to build loyalty, and ways she can make the most of the holiday season by leaning into what’s already working for her so she can hit her sales goal.
Tune in as we figure out how to turn Beth’s feelings of “hot mess” into actionable steps she can take to reach the goals she has set for herself and learn how you can apply this method to your product business as well!
Resources:
- Learn more about Beth’s products at Tiny Spicy Kitchen
- Follow Beth’s business journey on Instagram here.
- If you’re ready to go from feeling overwhelmed to empowered or you’re looking to grow your business with confidence and without overwhelm, I’m so excited to share this brand new offer with you! To learn more about The Product Boss Academy, click here.
- Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
My First Million Podcast
Listen to My First Million wherever you get your podcasts.
Hubspot's Breeze
Visit hubspot.com/marketers to learn more!
Transcript
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| 0:00.0 | It's selling great in person, but not so much, like I said, nothing, nothing online or just a few couple of repeat customers, but that's about it. |
| 0:11.2 | Hi, I'm Dathlin Snyder, and this is the Product Boss podcast. I've helped launch and grow thousands of product-based businesses, even one of my own. |
| 0:21.1 | And over the last 20 years, I've seen behind the scenes of businesses just like yours. |
| 0:26.4 | Whether they are makers, manufacturers, artists, or food and beverage businesses, I have |
| 0:30.9 | spent so many hours studying it all. |
| 0:34.2 | I've discovered what makes them successful, what mistakes they could have avoided, how did |
| 0:38.5 | they turn their ideas into successful business, and what are the strategies that they have used |
| 0:44.0 | to make more sales and be discovered by more customers? |
| 0:47.6 | And this is what this show is all about. |
| 0:50.7 | Whether you're just starting out or you're looking to become a million dollar product boss, |
| 0:58.9 | I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 1:05.4 | All you need is the right mindset, a little courage, strategy, and support, and you too can be the next million dollar product boss. |
| 1:07.6 | Let's do this. |
| 1:09.7 | Hey, hey, product boss, and welcome back to another coaching session. I'm your host, |
| 1:14.2 | Jacqueline Snyder, and this is the product boss podcast. So today, I'm chatting with |
| 1:19.3 | Beth of Tiny Spice Kitchen. Beth creates crafted spice blends for those with special |
| 1:23.7 | dietary needs so they can still enjoy delicious, flavorful food. And right now, Beth is seeing |
| 1:28.6 | her products sell well in person, but she isn't really seeing any online sales. And with being a |
| 1:33.8 | teacher in August, she had to start cutting back on the number of markets she could attend due to |
| 1:38.1 | her full-time job. And also Beth, thank you for being an awesome teacher. Okay, so now Beth just |
| 1:42.8 | started her business in June and similar to |
| 1:44.8 | other product bosses, she really, really, really wants to make this business work. But she's |
... |
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