64: Building Your Brand and Getting to the Front of the Room with Erik Cabral

BiggerPockets Business Podcast

BiggerPockets

Business, Careers

4.8 • 696 Ratings

🗓️ 14 July 2020

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Do you long for the day you can leave your full-time job working for someone else? Ever think to yourself, “What if I take all this time and energy to build something for myself?!” Or are you exhausted just thinking about building a brand from scratch, starting at the bottom of the ladder and working your way up all over again? If so, this is the episode for you… Erik Cabral -- founder of creative agency On Air Brands and the entrepreneur experience PodMAX -- tells us all about his “a-ha moment” that led him to leave a stable, high-paying corporate career to begin his entrepreneurial adventure. He walks us through the early days reaching out to literally everyone he knew to get invited to networking events; and his journey to “the front of the room” as an influencer and revered expert in brand building. By adding value helping like-minded people build their own unique brands, he now has global reach working with clients to enhance their marketing, online presence, podcasts, and live streaming strategies. In this episode, Erik talks about the importance of putting your ego aside, remaining consistent, and simply showing up to gain traction. He reminds us that the relationships we nurture through networking are front and center in any business. And he teaches his key principles in building a powerful brand, which he calls “The 4C’s” : Clarity, Community, Connection, and Collaboration. Make sure you listen to the end, where Erik shares a great personal story that went viral around the globe. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: The power of networking How he found mentors Working with Gary Vee's team for a live event Why "Why?" is the most important question His 4 C's: Clarity, Community, Connection, & Collaboration How his podcast company works How their business evolved by catering to the needs of the community And SO much more! Links from the Show BiggerPockets BiggerPockets Podcast Matt Faircloth Stitcher SiriusXM Gary Vee Zoom H6 Recorder Tim Ferriss'Podcast Equipment The Sasha Group Vayner Media Check the full show notes here: https://www.biggerpockets.com/bizshow64 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hello Blue Skies. Hello moving onwards and upwards. Hello, taking control of your money. Say hello to tax-free investing. Open a Stocks and Shares ICER and act by the 5th of April to get 100 to 3,000 pounds cashback. Cargreaves lands down. Hello Life. Register and add or transfer £10,000 plus. You may go Lansdowne. Hello Life.
0:23.8	Register and add or transfer £10,000 plus.
0:25.4	You may get back less than you invest.
0:26.5	And tax benefits vary.
0:28.6	For terms and conditions, see hl.co.uk. UK, 4. slash ISA.
0:30.8	This episode is brought to you by Vanty.
0:33.6	Stressing over cyber security.
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0:54.3	Head to vanta.com slash Spotify to learn more.
0:58.7	So, you want to be a marketer.
1:01.5	It's easy.
1:02.7	You just have to score a ton of leads and figure out a way to turn them all into customers.
1:06.6	Plus manage a dozen channels, write a million blogs and launch 100 campaigns all at once.
1:11.2	When that's done, simply make your socials go viral and bring in record profits.
1:15.4	No sweat.
1:16.9	Okay, fine.
1:17.8	It's a lot of sweat.
1:19.1	But with HubSpot's AI-powered marketing tools, launching benchmark-breaking campaigns is easier than ever.
	...

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