641: Starting Over? Podcasting, Newsletters, Competing in a “No Click” World, and more (10 Questions with Nick)

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 18 November 2024

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

It’s time once again to dive into the ol’ listener mailbag and answer a few questions in this week’s edition of The Side Hustle Show. I’ve had quite a few interesting questions come in since the last Q&A episode, and picked 10 to talk through in today’s show. Click here to join Side Hustle Nation for free! We're covering everything from building audiences in today's digital landscape and even how to compete in what some are calling a "no-click world. This is the 17th installment of this series, so feel free to check out the older ones: 616: Lifestyle Creep, Luck, and Why Every Podcast Guest Has an Online Course: Q&A w/ Nick 585: Giving Away Ideas, Getting Great Guests, Growing Your Business, and More: 20 Questions With Nick 556: Pricing, Podcasting, Permission to Quit, and More: 20 Questions with Nick 498: Profitable Podcasting, Getting Clients, and $50k/mo in Passive Income: 20 Questions with Nick 451: Affiliate Marketing, Early Retirement, and Side Hustle Shifts Over 8 Years of Podcasting: 20 Questions with Nick 431: Fear of Selling, Protecting Ideas, Podcasting and More 412: Side Hustle Ethics, Charging Your Friends, the Side Hustles I’m Most Excited About, and More 365: Market Saturation, Mind Mapping, Miracle Mornings, and More 346: The Con of the Side Hustle, Beanie Babies, Affiliate Marketing, and More 320: Multiplying Money, Morning Routines, and $100k Side Hustles 291: Email, Ebooks, Platforms, and Conferences 271: Brilliant Blogging, Ruthless Productivity, and Guaranteed Success 245: Network Marketing, Imposter Syndrome, My Side Hustle Mistakes, and More 219: Growing Traffic, Monetization, List-Building, a Day in the Life, and More 198: Blogging, Branding, Book Writing, and Finding the Right Side Hustle for You 181: SEO, Affiliate Marketing, Self-Publishing, Udemy, and More Plus, I'll share what keeps drawing me back year after year at FinCon. Let's dive in! Full Show Notes: Starting Over? Podcasting, Newsletters, Competing in a “No Click” World, and more (10 Questions with Nick) New to the Show? Get your personalized money-making playlist here! Sponsors: Found — Stop getting lost in countless finance apps and try Found for free! Indeed — Start hiring NOW with a $75 sponsored job credit to upgrade your job post! Mint Mobile — Cut your wireless bill to $15 a month! Airbnb — Discover unique stays and unforgettable experiences – find your dream getaway today!

Transcript

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0:00.0	Starting over, we're talking podcasting, newsletters, how to compete in a no-click world, and lots more.
0:06.8	What's up, what's up, Nick all over here. Welcome to The Side Hustle Show, because making extra money never goes out of style.
0:12.5	We're diving into the listener mailbag this week to answer your burning side hustle questions, starting with Gary, who asks,
0:18.8	Starting over, how would you grow an audience today? Is it too late to
0:22.2	start a podcast? And how long did it take to start making money from the show? Well, Gary, starting
0:26.3	over, I still think podcasting is a viable path to building an audience. And it's a really valuable
0:31.4	one. There is something to the consistency and convenience and depth of relationship with it. As a listener, I get used to hearing
0:39.9	the same voices week after week, and I can do it while I'm driving, while I'm walking to pick up
0:43.9	the kids, while I'm working out, there's a certain level of intimacy to that. And while there are
0:48.2	certainly more podcasts, greater competition, and truthfully better competition, level of production,
0:53.7	all that jazz, than there was
0:54.9	10, 11 years ago. The world is only as saturated as you make it. I remember Jonathan
0:59.6	Mendenza on the show from Chusefai years ago. He said, look, if you can't be first, be different,
1:05.2	right? So they weren't the first personal finance podcast, but they were the first, you know,
1:09.2	personal finance podcast focused on the fire movement. So you can't, you probably can't be first anymore, but they were the first, you know, personal finance podcast focused on
1:11.1	the fire movement. So you can't, you probably can't be first anymore, but you can still be different.
1:16.0	This is from episode 436 with John Lee Dumas. Is there such thing as being too niche? Like I've, I've seen
1:24.0	some successful podcast. We had a guest on recently who had like a laundromat podcast, like how to run a laundromat business. And he was like, it's done surprisingly well.
1:31.7	And I said, well, why do you say surprisingly? And he's like, because it's a laundromat podcast.
1:36.2	But I'm curious you've seen anything where it's like, I don't know if that's a big enough market to try and serve. It is impossible. And I mean impossible to be too niche. People always go the other way
1:46.5	because they're scared, they're fearful, they have their own self-doubts and they think, I just need to
1:51.3	be able to serve everybody. I want to resonate with everybody. I want to just create a podcast that just
	...

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