Two grand a month in college semi-passive income on the side. What's up? What's up? Nick Olper here. Welcome to the Side Hustle Show, where we're breaking down legit ways to make extra money outside of your day job. Cool example of somebody doing just that this week. He's got a digital products business that doesn't rely on having an audience of his own. And it's been growing 40% a year, lately earning around

$2,000 a month. He's a high school math and personal finance teacher from fie educator.com.

Rob Feelein. Welcome to The Side Hustle Show. Hey, Nick. Thank you so much for having me.

Looking forward to it. Me as well. Stick around. We're covering how to come up with popular

slash profitable product ideas,

how to tap into a marketplace of millions of potential buyers, and lots more. Now, the marketplace

in question here is teachers pay teachers, which I know all the teachers in the audience will be

familiar with, but fun fact, you don't need to be a teacher to sell on there. So I want to talk through some of the

digital assets, some of the products that you've created and how you've grown that business.

Because I think it's a really cool. We talk a lot about digital products on Etsy, but hey,

that's not the only game in town. So I'm curious to dive into this platform. And maybe we start

off with, I imagine there's an 80-20 to product sales with everything

that you've created. Like, what are some of the best sellers here? What have you seen perform well?

I mean, I'm still always refining what that 80-20 is. And I think we're always trying to figure out,

like, well, what is that 20 that's going to account for all the 80% of everything that we make?

But what I'm finding is that teachers don't want shallow. They want deep,

they want quality. They want something that's going to be this amazing exchange of value.

And we know that that's like a core thing when it comes to creating any product or for any

business is that the customer has to feel like, yes, that was an amazing exchange of value.

And you as the seller have to feel like that was really worth my time as well. So I find with my store, I create personal finance

education products for teachers. So that is my niche. I'm very much focused on financial

educators, mostly in the high school space. And what I'm finding is that I don't want to create

...