644. "I’m seeing an increase in followers and engagement, but they are not converting into sales- help!" | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 5 December 2024
⏱️ 56 minutes
🧾️ Download transcript
Summary
Welcome back, product bosses! In today’s coaching session, I'm chatting with Natalie, the inspiring owner of Cookie Nookie, a family-run business offering homemade treats like cookies, Chex Mix, and Rice Krispie treats. While Natalie has successfully grown her followers and engagement, converting these into paying customers and sales has been a challenge. Sound familiar?
Natalie and her husband have seen significant growth in their online presence, but they're unsure why this isn't translating to sales. We explore why focusing on what sets your brand apart is crucial and how pivoting your social media strategy can attract the right customers. Learn why leaning into a "sexy yet fun" brand theme could position Cookie Nookie uniquely in the marketplace and resonate more with potential buyers.
Additionally, discover practical tips on how you can increase your average order value (your AOV) at in-person events which is the current main revenue channel for Cookie Nookie. By optimizing her booth with strategic pricing and bundling options, Natalie can boost her sales without needing to bring in even more customers.
Tune in and walk away with the strategies to turn your followers into loyal customers so you can take your business to the next level!
Resources:
- Learn more about Cookie Nookie’s delightful treats here!
- Follow Cookie Nookie on Instagram.
- What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business. Click here to grab your spot.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
- Ready to make selling your products online easier with our go to and number one website builder and ecommerce platforms for product-based business owners? Grab your free trial of Shopify today by clicking here.
- Looking for an inventory management software that supports you and the growth of your product-based business? Then look no further than CraftyBase, the inventory management, bookkeeping, and production software, built specifically for product bosses like yourself. Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Transcript
Click on a timestamp to play from that location
| 0:00.0 | And when we first started and we had the sexy names, that didn't prevent anybody from buying |
| 0:04.6 | from us, any families or anything like that. It was just, we got that huge push from an influencer |
| 0:10.0 | and then it just died down. Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've |
| 0:17.8 | helped launch and grow thousands of product-based businesses, even one of my own. |
| 0:22.3 | And over the last 20 years, I've seen behind the scenes of businesses just like yours. |
| 0:27.7 | Whether they are makers, manufacturers, artists, or food and beverage businesses, I have spent |
| 0:32.7 | so many hours studying it all. I've discovered what makes them successful. |
| 0:39.1 | What mistakes they could have avoided? |
| 0:42.5 | How did they turn their ideas into successful business? |
| 0:48.1 | And what are the strategies that they have used to make more sales and be discovered by more customers? |
| 0:51.5 | And this is what this show is all about. |
| 0:54.7 | Whether you're just starting out or you're looking to become a million dollar product boss, I'm here to give you the permission to chase your dreams, no matter how big or |
| 1:00.1 | small. All you need is the right mindset, a little courage, strategy, and support, and you too |
| 1:06.5 | can be the next million dollar product boss. Let's do this. Hey, hey, product bosses and welcome |
| 1:13.4 | back to the product boss podcast. I'm so excited you're here. And can I just say thank you. |
| 1:17.4 | Thank you to all of you out there that have followed the show. You just hit that follow |
| 1:22.9 | button. You're getting two episodes a week delivered to wherever you listen to podcast and a really |
| 1:27.3 | huge, huge, huge heartfelt. Thank you to those of you who have left a review. Leaving a review |
| 1:31.7 | on the podcast just lets me and the team know that we are on the right track on how we're |
| 1:36.8 | really supporting you every week with two shows a week. And it just really lights me up to let |
| 1:41.8 | me know that this has been really helpful for you. |
| 1:44.3 | So thank you, thank you. |
... |
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