From side hustle to a million dollars in sales, what's up, what's up, Nick Loper here. Welcome to

the side hustle show because your nine to five may make you a living, but your five to nine

makes you alive. How does somebody with no business experience launch a successful side hustle?

We'll stick around in this episode to find out. Today's guest was working as a firefighter,

but it's tough work. And his sunglasses

kept breaking or getting scratched up. And he said, hey, like a lot of entrepreneurs, there's got to be

a better way, right? And that's what started him down this path, starting as a side hustle a few years

ago to recently eclipsing a million dollars in lifetime sales and still growing like crazy

from frontline

dash optics.com. Mike Ettenberg. Welcome to The Science Hustle Show. Hey, hey, how's it going?

Thanks for having me. You bet. I'm excited for this one. I want to kind of get the origin story here

of like why this product needed to exist in the world. There was nothing else. I'm picturing

like, you know, scientist lab safety glasses. Like maybe that was the alternative. But like, hey, there's got to be

a better way than trash in these $200 Oakley's. Exactly. So yeah, I was a big sunglasses guy.

Anybody who's worked in an industry in which your uniform is picked out for you knows that like

style and uniform don't really go

hand in hand together. So one of the few things that we do have is like a wristwatch and her

sunglasses. So for me, I took sunglasses, started collecting them, but they're expensive, right?

And then going to work generally on your day-to-day adventures, you can take good care of your stuff. But when a 911

call comes in, you know, things happen fast. There's no time to like securely put your sunglasses

away so that they don't get scratched. You just, you just go to work. And when the job is done,

you come back, you pick up the pieces, and I was consistently finding my sunglasses had been

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