650. "I’m not sure which of my marketing strategies I should be focusing on- help!" | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 26 December 2024
⏱️ 57 minutes
🧾️ Download transcript
Summary
Welcome back, product bosses! Today, I’m talking with Alyse, the creative mind behind Toci Mom, who sells stylish, breathable, and versatile nursing covers that blend in with your wardrobe. Alyse has seen significant success selling her product on Amazon and Etsy but is unsure where to focus or how to optimize her marketing efforts to continue growing her business. Alyse believes driving traffic to her own website might be the key, when in reality she actually needs to leverage the platforms she’s already seeing results on!
In this episode, we discuss the importance of driving your own organic traffic to Amazon if you’re selling there, why you need to gather leads from social media and convert them into email subscribers, and how to overhaul your Instagram content to find what actually works. Remember, you do not need a huge following on social media to be successful!
Tune in to get inspired by Alyse’s journey and learn actionable tips you can use in your own product business to effectively optimize your marketing and sales channels, no matter where you’re building your brand or selling your products.
Resources:
- Learn more about Toci Mom
- Follow Alyse and Toci Mom’s journey on Instagram
- If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.
- If you’re making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you’ve always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this EP
- Grab your free trial of Shopify today by clicking here.
- Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.
Transcript
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| 0:00.0 | Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow |
| 0:07.6 | thousands of product-based businesses, even one of my own. And over the last 20 years, I've seen |
| 0:13.3 | behind the scenes of businesses just like yours. Whether they are makers, manufacturers, |
| 0:18.8 | artists, or food and beverage businesses, I have spent |
| 0:21.6 | so many hours studying it all. I've discovered what makes them successful, what mistakes they |
| 0:27.5 | could have avoided, how did they turn their ideas into successful business, and what are the |
| 0:32.9 | strategies that they have used to make more sales and be discovered by more customers. |
| 0:40.5 | And this is what this show is all about. |
| 0:44.5 | Whether you're just starting out or you're looking to become a million dollar product boss, |
| 0:49.4 | I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 0:57.6 | All you need is the right mindset, a little courage, strategy, and support, and you too can be the next million dollar product boss. |
| 0:58.8 | Let's do this. |
| 1:01.5 | Hey, hey, product boss. |
| 1:04.0 | Welcome back to another coaching session. |
| 1:10.4 | And today I'm chatting with Elise and she is the owner of Tosi Mom, short for oxytocin, right? |
| 1:12.6 | The love hormone that bonds a mother and her baby. What a cute, amazing name. So creative. Now, Elise sells stylish, breathable, and |
| 1:17.6 | versatile nursing covers that blend in with your wardrobe. I mean, they're so cute. I wish I had them |
| 1:23.0 | when I was nursing. And she started her company based on her own need when she was preparing to become a |
| 1:27.7 | mom because she couldn't find a nursing cover that she felt confident using to nurse in public. |
| 1:32.2 | And so Tosi Mom was born. Now, she's been having tons of success selling her product on |
| 1:37.7 | Amazon and a little bit on Etsy as well. But she's having trouble figuring out which of her |
| 1:42.0 | marketing strategies have been the most successful and where she can improve to continue building engagement, building community, and making more sales |
... |
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