#651: AI and in-house creative teams with Jen Rapp, Superside

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 17 March 2025

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

With AI’s ability to augment in-house creative teams, how does that change the way organizations should approach both their creative strategies and how they evaluate the value of creative as a business function? Today, we’re joined by Jen Rapp, Chief Marketing Officer at Superside. Jen has had key roles at iconic brands like Patagonia, Arc’teryx, DoorDash, Owlet Baby, and Klaviyo. Now, she’s leading Superside’s rebrand with a focus on AI-powered creative services that augment in-house teams. RESOURCES Superside website: https://www.superside.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	We all know data is valuable. We use it to tell a story, to make informed decisions for our businesses,
0:06.0	but turning data into actionable insights can be a challenge. It's time to unlock the true potential
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0:17.8	into innovative uses that deliver a measurable impact. Ask your data anything at any time.
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0:30.6	all amplified by AI. Domo goes beyond productivity. It's designed to transform your processes,
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0:38.2	faster decisions and drive real growth, all powered by DOMO's trust, flexibility, and years
0:44.1	of expertise in data and AI innovation. Data is hard. Domo is easy. Make smarter decisions and
0:51.4	propel your business forward with DOM. Learn Learn more today at AI.domo.com.
0:58.1	That's AI.domo.com.
1:01.8	The Agile brand.
1:16.6	Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing leaders need to know. Stay curious, stay agile, and join the top enterprise brands and Martec platforms as we explore marketing technology,
1:23.6	AI, e-commerce, and whatever's next for the Omnichannel customer experience.
1:29.1	Together we'll discover what it takes to create an Agile brand, built for today and tomorrow,
1:33.5	and built for customers, employees, and continued business growth. I'm your host, Greg Kilstrom,
1:39.7	advising Fortune 1,000 brands on Martec, AI, and marketing operations.
1:49.2	The Agile Brand podcast is brought to you by Tech Systems, an industry leader in full-stack technology services, talent services, and real-world application.
1:53.6	For more information, go to T-E-K Systems.com.
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2:05.6	Now on to the show.
2:08.6	With AI's ability to augment in-house creative teams, how does that change the way organizations should approach both their creative strategies and how they evaluate the value of
	...

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