#653: Accelerating speed to insights using synthetic feedback with Ali Henriques, Qualtrics

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 21 March 2025

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. How long would you like to wait to get customer insights? Weeks or minutes? Today we’re going to talk about how increasing the speed to insights can be a game changer for brands, and how synthetic feedback allows rapid testing and on-demand marketing intelligence.. To help me discuss this topic, I’d like to welcome Ali Henriques, Global Director of Edge at Qualtrics. RESOURCES Qualtrics: https://www.qualtrics.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	We all know data is valuable. We use it to tell a story, to make informed decisions for our businesses,
0:06.0	but turning data into actionable insights can be a challenge. It's time to unlock the true potential
0:11.2	of your business data with DOM's AI and Data Products platform. Domo lets you channel AI and data
0:17.8	into innovative uses that deliver a measurable impact. Ask your data anything at any time.
0:23.6	Anyone on your team can use DOMO to easily prepare, analyze, visualize, automate, and distribute data,
0:30.6	all amplified by AI. Domo goes beyond productivity. It's designed to transform your processes,
0:36.6	helping you make smarter and
0:38.2	faster decisions and drive real growth, all powered by DOMO's trust, flexibility, and years
0:44.1	of expertise in data and AI innovation. Data is hard. Domo is easy. Make smarter decisions and
0:51.4	propel your business forward with DOM. Learn Learn more today at AI.domo.com.
0:58.0	That's AI.com.
1:01.9	The Agile brand.
1:16.6	Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing leaders need to know. Stay curious, stay agile, and join the top enterprise brands and Martec platforms as we explore marketing technology,
1:23.6	AI, e-commerce, and whatever's next for the Omnichannel customer experience.
1:29.1	Together we'll discover what it takes to create an Agile brand, built for today and tomorrow,
1:33.6	and built for customers, employees, and continued business growth. I'm your host, Greg Kilstrom,
1:39.7	advising Fortune 1,000 brands on Martec, AI, and marketing operations.
1:49.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services, talent services, and real-world application.
1:53.6	For more information, go to T-E-K Systems.com.
1:57.5	To make sure you always get the latest episodes, please hit subscribe on the app you listen to podcasts on, and leave us a rating so others can find us as well.
2:04.6	And now on to the show.
2:06.6	We are recording live at Qualtrix X4 in Salt Lake City and seeing and hearing it all about how to create and enable amazing customer and employee experiences.
	...

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