654. "I want to turn my side hustle into a profitable business- how can I do that?" | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 9 January 2025
⏱️ 55 minutes
🧾️ Download transcript
Summary
Welcome back, product bosses! Today we have an exciting coaching session with Brittany from Embroidery Babe Design Co, who is looking to turn her creative side hustle into a profitable business. If you're in the same boat and want to make your hobby a sustainable business, this episode is for you!
Brittany, a mom of two with a full-time job, has been juggling her embroidery business on the side. She feels stuck and is seeking ways to generate more consistent revenue and profitability. Together, we dive deep into the foundational steps of determining her business type, understanding her 'why', and conducting thorough market research.
We discuss the importance of a time audit to appropriately price her products, adding labor costs, and the necessity of differentiating her brand in a crowded market. We also touch on market research techniques to elevate her brand and make it appealing to her ideal customer base.
Tune in to explore how Brittany can pivot her hobby into a real, profitable business and learn actionable steps you can implement to optimize your own business journey.
Resources:
- Learn more about Brittany's products at Embroidery Babe Design Co
- Follow Brittany's business journey on Instagram
- Interested in scaling your product-based business? Join my masterclass where I share my four-step playbook to stand out in a crowded market and attract more customers. Register here to grab your seat today!
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this EP
- Schedule your free demo with Katana here and make inventory management a breeze.
- Ready to dive into email marketing? Get started for free now with Klaviyo.
Transcript
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| 0:00.0 | I don't know. I get in my own head and get like lost and it's like analysis paralysis sometimes |
| 0:05.8 | because then I'm like, okay, where do I start? So that's kind of where I'm at. |
| 0:13.6 | Hi, I'm Jacqueline Snyder and this is the product boss podcast. I've helped launch and grow |
| 0:19.6 | thousands of product based businesses, even one of my own. And over the last 20 podcast. I've helped launch and grow thousands of product-based businesses, |
| 0:21.8 | even one of my own. And over the last 20 years, I've seen behind the scenes of businesses |
| 0:26.9 | just like yours. Whether they are makers, manufacturers, artists, or food and beverage |
| 0:32.1 | businesses, I have spent so many hours studying it all. I've discovered what makes them successful, what mistakes |
| 0:39.3 | they could have avoided, how did they turn their ideas into successful business, and what |
| 0:44.7 | are the strategies that they have used to make more sales and be discovered by more customers? |
| 0:49.8 | And this is what this show is all about. Whether you're just starting out or you're looking to become a million dollar product boss, |
| 0:57.0 | I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 1:01.9 | All you need is the right mindset, a little courage, strategy, and support. |
| 1:06.6 | And you too can be the next million dollar product boss. |
| 1:10.0 | Let's do this. Hey, hey, product bosses and |
| 1:13.4 | welcome back to another coaching call. I'm so excited to be here today. It's your host, Jacqueline |
| 1:18.0 | Snyder, and today I am chatting with Brittany. And Brittany is the owner of embroidery babe design. |
| 1:23.6 | And she sells apparel and accessories, including t-shirt, sweatshirt, and hats. Now, |
| 1:28.8 | Brittany started her embroidery business after she had her second baby and as a way to dive into |
| 1:34.3 | and fulfill her creative side. Listen, I started my second business after I had my second |
| 1:39.2 | kid because as moms and entrepreneurs, I mean, hey, not busy enough. But anyways, now Britney has decided that |
| 1:46.1 | she wants to turn her creative side hustle into an actual business, which is so exciting. She wants |
| 1:50.5 | to generate revenue. She wants to be more profitable because she really sees the potential. |
... |
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