656. "How do I simplify and streamline my products to reach six figures?" | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 16 January 2025
⏱️ 49 minutes
🧾️ Download transcript
Summary
Welcome back, product bosses! In this episode, I’m chatting with Catalina, the owner of Catalina Straps and Bags, who works with indigenous communities in Colombia to create handmade, sustainable straps and bags. Catalina is ready to simplify her product offerings and figure out her next sales channel.
Catalina’s water bottle straps are her clear best seller, but she’s struggling to make sales online. We explore how product display and packaging can help her products sell themselves, no matter the sales channel. With her bottle straps trending and performing well, we uncover how focusing on one product can help her stand out in the market. We also discuss how she can build her brand identity by leaning into her differentiator.
Tune in for actionable insights that will help you refine your product offerings, boost profitability, and grow your brand!
Resources:
- Learn more about Catalina Straps and Bags here
- Connect with Catalina on Instagram here
- Interested in scaling your product-based business? Join my masterclass where I share my four-step playbook to stand out in a crowded market and attract more customers. Register here to grab your seat today!
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this EP
- Schedule your free demo with Katana here and make inventory management a breeze.
- Ready to dive into email marketing? Get started for free now with Klaviyo.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | I haven't been wanting to do like such a big skill. I want to grow steady. I've been like |
| 0:05.6 | scared to, you know, have too much inventory that then I can't sell. But that is holding me back. |
| 0:13.2 | Hi, I'm Jathln Snyder and this is the Product Boss podcast. I've helped launch and grow thousands of |
| 0:20.0 | product-based businesses, even one of my own. |
| 0:22.7 | And over the last 20 years, I've seen behind the scenes of businesses just like yours. |
| 0:28.0 | Whether they are makers, manufacturers, artists, or food and beverage businesses, I have spent |
| 0:33.0 | so many hours studying it all. I've discovered what makes them successful, what mistakes they |
| 0:38.9 | could have avoided, how did they turn their ideas into successful business, and what are the |
| 0:44.3 | strategies that they have used to make more sales and be discovered by more customers? And this is what |
| 0:50.3 | this show is all about. Whether you're just starting out or you're looking to become a million dollar product boss, |
| 0:56.3 | I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 1:01.3 | All you need is the right mindset, a little courage, strategy, and support, |
| 1:06.0 | and you too can be the next million dollar product boss. |
| 1:09.4 | Let's do this. |
| 1:13.6 | Hey, product bosses and welcome back to another coaching session and I am so excited because today I'm chatting with Catalina. |
| 1:18.1 | Now Catalina is the owner of Catalina straps and bags who sells a variety of different |
| 1:22.5 | straps and bags that are handmade by an indigenous community in Columbia. I just love this brand, not only because her straps are beautiful and very cool looking, |
| 1:32.2 | but also because she focuses on sustainability and giving back. |
| 1:35.1 | So for every purchase, one tree is planted and 10% of the profits go back to the Colombian community. |
| 1:40.6 | I mean, she's just doing amazing work, plus has an amazing product. Now, she's been seeing |
| 1:45.6 | some success at her in-person markets with her products, but she feels like she's all over |
| 1:50.3 | the place with what she's selling. And she's ready to simplify and streamline her business. |
... |
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