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The Product Boss Podcast

658. "I'm ready to stop throwing spaghetti at the wall- how do I find my path to profit?" | Coaching Session Re-Air

The Product Boss Podcast

Jacqueline Snyder

Marketing, Entrepreneurship, Business

4.8 • 912 Ratings

🗓️ 23 January 2025

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome back, product bosses! Today, we’re re-airing one of our most listened to coaching sessions with Ines of Barkin’, a stylish and practical pet accessories brand. Ines has seen amazing growth through wholesale but is now looking to expand her direct-to-consumer sales. She’s feeling overwhelmed and is not quite sure of what her next step is.

Together, we break down how to simplify your business strategy and focus on your best-sellers, the power of small tweaks that lead to BIG results, why chasing every opportunity can actually slow your growth and strategies to improve your website conversions and increase direct-to-consumer sales.

Tune in to uncover the next best steps for her business and how YOU can apply the same strategies to your product biz to maximize your growth without burnout!

Resources:

  • Support Ines’s business and shop Barkin’ products here.
  • Follow Barkin’ on Instagram: @shopbarkin.
  • Interested in scaling your product-based business? Join my masterclass where I share my six-step playbook to turn your ideas into income and grow a profitable product-based business. Register here to grab your seat today!
  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

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Transcript

Click on a timestamp to play from that location

0:00.0

This is why I feel like I'm at this point.

0:02.0

I'm like, which direction do I pick?

0:04.6

Because I know everything is important, but, you know, there's a lot of options.

0:12.2

Hi, I'm Dathlin Snyder.

0:14.0

And this is the Product Boss podcast.

0:16.1

I've helped launch and grow thousands of product-based businesses, even one of my own.

0:20.2

And over the last 20 years,

0:21.7

I've seen behind the scenes of businesses just like yours. Whether they are makers,

0:26.2

manufacturers, artists, or food and beverage businesses, I have spent so many hours studying

0:31.1

it all. I've discovered what makes them successful, what mistakes they could have avoided.

0:34.7

How did they turn their ideas into successful business? And what

0:38.3

are the strategies that they have used to make more sales and be discovered by more customers? And this

0:43.3

is what this show is all about. Whether you're just starting out or you're looking to become a

0:47.6

million dollar product boss, I'm here to give you the permission to chase your dreams, no matter how big or

0:52.5

small. All you need is the right mindset,

0:54.8

a little courage, strategy, and support, and you too can be the next million dollar product

0:59.5

boss. Let's do this. Hey, hey, product bosses. We're back with another incredible coaching session

1:05.4

for you today. I'm chatting with Inez of Barkin, who sells stylish and practical dog feeders and treat pouches for you and

1:12.8

your pup. Now, Inez started her business just over a year ago, and while she has been seeing

1:17.2

steady growth through the wholesale, she feels like she's been spreading herself very thin and

1:21.9

trying to do all of the things to grow her business, but nothing's sticking. I mean,

1:25.7

I think we can all say that we felt this way

...

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