#658: Winning retail by reducing customer frustration with Jean-Christophe Pitié, ContentSquare

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 2 April 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We are here at ShopTalk 2025 at the Mandalay Bay in Las Vegas and seeing and hearing all about the latest in retail, e-commerce, and more. If customer acquisition costs are rising and conversion rates are falling, how will your brand survive the next wave of digital disruption—and who’s already getting it right? Today, I’m thrilled to be joined by Jean-Christophe Pitié, Chief Marketing and Partnerships Officer at Contentsquare. Jean-Christophe brings a wealth of experience helping brands navigate the evolving digital landscape. Contentsquare works with top brands like The North Face, Clarks, Rhone, and Bose to optimize digital experiences and drive better business outcomes. About Jean-Christophe Pitié With 20+ years of experience in international marketing and partner engagement, Jean-Christophe Pitié is committed to supporting companies of all sizes in their digital transformation. Passionate about technology and retail, he spent two decades at Microsoft, where he had the opportunity to contribute to the cloud transformation and launched Microsoft 365 as well as leading Microsoft Stores. Today, as Chief Marketing and Partnerships Officer at Contentsquare, his main mission is to drive customer demand in markets around the world, continue to grow the company's rich partner ecosystem, and bring holistic customer experience insights to more teams worldwide Resources Contentsquare: https://www.contentsquare.com Contentsquare case studies: https://contentsquare.com/customers/the-north-face/ https://contentsquare.com/customers/zenni-optical/ Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	We all know data is valuable. We use it to tell a story, to make informed decisions for our businesses,
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0:17.8	into innovative uses that deliver a measurable impact. Ask your data anything at any time.
0:23.6	Anyone on your team can use DOMO to easily prepare, analyze, visualize, automate, and distribute data,
0:30.6	all amplified by AI. Domo goes beyond productivity. It's designed to transform your processes,
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0:38.2	faster decisions and drive real growth, all powered by DOMO's trust, flexibility, and years
0:44.1	of expertise in data and AI innovation. Data is hard. Domo is easy. Make smarter decisions and
0:51.4	propel your business forward with DOM. Learn Learn more today at AI.domo.com.
0:58.0	That's AI.com.
1:01.9	The Agile Brand.
1:07.0	Welcome to Season 7 of the Agile Brand, where we discuss the trends and topics marketing leaders need to know.
1:16.6	Stay curious, stay agile, and join the top enterprise brands and Martec platforms as we explore marketing technology,
1:23.6	AI, e-commerce, and whatever's next for the Omnichannel customer experience.
1:29.1	Together we'll discover what it takes to create an Agile brand, built for today and tomorrow,
1:33.3	and built for customers, employees, and continued business growth. I'm your host, Greg Kilstrom,
1:39.7	advising Fortune 1,000 brands on Martec, AI, and marketing operations.
1:49.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services, talent services, and real-world application.
1:53.5	For more information, go to T-E-K Systems.com.
1:57.5	To make sure you always get the latest episodes, please hit subscribe on the app you listen to podcasts on, and leave us a rating so others can find us as well.
2:04.6	And now on to the show.
	...

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