As AI reshapes the retail advertising landscape, are you leveraging it as a competitive advantage, or are you at risk of being left behind in a data-driven world? Today, we’re joined by Uldis Baumerts, Chief Operating Officer of Bryj Technologies, a leader in driving AI-powered innovations for the retail industry. Uldis has extensive experience in transforming the way businesses approach advertising and customer engagement, making him the perfect guest to discuss the transformational role of AI in retail advertising and the future of marketing technology. We’re going to be talking about Bryj’s recent report, The 2025 Ultimate Guide to AI in Advertising and Retail Marketing, and more Uldis Baumerts, COO at Bryj Technologies, Inc. With over 15 years of experience leading AI-powered product development, large-scale e-commerce platforms, and global IT operations, I specialize in turning strategic vision into innovative, scalable solutions. My leadership is defined by a data-driven approach, technical proficiency, and a track record of delivering measurable business results in fast-paced, high-growth environments. AI & Technology Leadership As COO of Bryj Technologies, I lead cross-functional teams in driving the company’s AI-powered mobile engagement platform. I spearheaded the launch of ChatROI, a solution that delivers 15-30% performance uplift for customers and reduces campaign creation time by up to 10-15x. By integrating large language models (LLMs) and Databricks-powered analytics, I ensure our solutions remain at the forefront of innovation, driving both product differentiation and customer success. Key Achievements: Over 15 years of experience in tech leadership, product innovation, and IT operations. Led the growth of a tech organization from 25 to 500+ professionals, with 300% revenue growth over 4 years. Delivered 350+ enterprise e-commerce projects across 23 countries. Launched an AI-powered solution that drove 15-30% performance improvements and 10-15x faster campaign creation for clients. Improved operational efficiency by 20% through agile transformations and scalable delivery frameworks. I am passionate about using AI and emerging technologies to drive innovation, unlock new growth opportunities, and create lasting business impact. If your organization seeks a leader with a proven ability to scale operations, execute complex projects, and deliver cutting-edge solutions, I’m ready to lead the charge. RESOURCES Bryj: https://www.bryj.ai Bryj: AI in Retail Marketing Guide: https://www.bryj.ai/unlock-the-potential-of-ai-in-retail-marketing-with-a-step-by-step-guide/ Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company